Malaysian telco CelcomDigi has gone down the route of crowdsourcing once again for its Malaysia Day ad, portraying the rich diversity of cultures, backgrounds, and traditions found in Malaysia in time for the 60th Hari Malaysia celebration. The ad was inspired by this year’s Hari Kebangsaan theme, “Malaysia Madani: Tekad Perpaduan, Penuhi Harapan” (Civil Malaysia: determined by unity, filled with hope) bringing together Malaysians to showcase their pride and love for Malaysia through photos of the country through their lens. As part of the campaign, 250 photos were selected from the hundreds of submissions received to bring the ad to life.
This initiative is also a nod to one of CelcomDigi’s core values, "stronger together", where the company believes that in unity, there is strength – working together towards a common purpose of reaching greater heights, innovating faster and serving customers better with the best 5G solutions on Malaysia’s widest and fastest network. To liven up the celebration, CelcomDigi is also offering exclusive promotions for customers to experience 5G connectivity across devices and home Wi-Fi.
This is not the first we have seen of CelcomDigi creating crowdsourced advertisements. Earlier this year, for Merdeka Day, CelcomDigi launched a festive campaign aiming to encourage the public to share their visons of what Malaysia will be in the future. The campaign also sought to to bring them closer to strengthen their sense of unity and celebrate their diversity. Titled "Projek My Malaysia", the campaign saw CelcomDigi handing over a festive film to the Malaysian public as a canvas on which it will add its visions of Malaysia for its future. The campaign will also harness the power of generative AI and will feature content created from text, images and videos.
According to CelcomDigi, the Malaysian public was given footage of an everyday Malaysian wandering the streets. They were then invited to transform scenes from it, using generative AI tools, to express their vision for the future. Their visions were turned to prompts which then became unique AI-generated video clips that reflected the Malaysia they envisioned.
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