Hong Kong’s flagship carrier Cathay Pacific has become the first airline in APAC to feature Disney+ Original titles as part of its inflight entertainment experience.
From 1 December, the new collaboration brings customers more than 100 hours of films, series and documentaries from Disney, Pixar, Marvel, Star Wars and National Geographic, as well as some of Disney+'s exclusive entertainment content.
Particular highlights that will soon be available to Cathay Pacific customers include series such as the first two episodes of Marvel Studios’ Loki (Season 1) and Obi-Wan Kenobi (Season 1), movies such as Chip ‘n Dale: Rescue Rangers and Disenchanted.
Vivian Lo, general manager of customer experience and design, Cathay Pacific, said: “We are delighted to be the first in Asia-Pacific to bring the original titles and stories from Disney+ to our customers onboard. From beloved classics to blockbuster originals, captivating series, documentaries and family content, there is now an even wider selection of thoughtfully curated entertainment for customers on board Cathay Pacific."
“We are extremely proud of the industry-leading inflight entertainment we provide and we understand the importance many of our customers place on entertainment as a differentiator when choosing who they fly with. By delivering premium brands and titles from Disney+, we are continuing our commitment to offer an unparalleled entertainment experience,” Lo added.
MARKETING-INTERACTIVE has reached out to Cathay for more information.
Cathay Pacific has also invested in inflight entertainment technology onboard its aircraft. With the Airbus A321neo, Cathay Pacific will provide 4K ultra-high-definition screens, a 4K video-on-demand experience as well as Bluetooth audio streaming across all cabins, enabling customers to watch 4K Hollywood and Asian blockbusters using their Bluetooth-enabled headphones.
The airline also introduced a new graphical user interface (GUI) that offers customers an intuitive user experience and makes navigating content even easier. With a dark theme that makes for more comfortable viewing and reduces disturbance for other passengers, as well as interactive flight maps, customers can enjoy a truly seamless inflight entertainment experience.
Most recently, Cathay Pacific partnered with Hong Kong-based Italian restaurant Pirata to curate a special menu that offers Pirata’s classic Italian comfort cuisine to customers.
The collaboration is the latest in a series of menu partnerships with popular Hong Kong brands, as part of Cathay Pacific’s continued efforts to elevate and diversify the inflight dining offerings available to customers.
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