Carousell sees over 20% growth in used item searches in 2022

Online new and second-hand goods marketplace Carousell has seen a 112% growth in used-item searches among the older generation in Hong Kong from 2021 to 2022. The search for used items among all age groups has also increased by over 20%.

In celebration of this year's Earth Day, Carousell has analysed the search data and purchase categories of individual age groups in 2022, aims to further understand the secondhand shopping behaviour of HongKongers. 

The search for used items among all age groups has increased by over 20%, showing that there is a gradual societal shift towards sustainable shopping. Also, the inclination towards secondhand products was more prominent among the above 54 and 45-54 age groups, with the number of searches surging by 112% and 65% in 2022 respectively. It indicates that the older generations lead the growth in secondhand shopping.

“Toys and Games” and “Bags and Wallets'' were among the top two secondhand search categories for every age group below 45 years old, whereas “Music and Media” was the top category for age groups above 45 years old, showcasing the diversity in interests at different life stages. In terms of the keywords, “SHF” (SH Figuarts), “Chanel” and “Lego” were most frequently searched by local shoppers as popular toys “SHF” and “Lego” top the list.  

Carousell continues to advocate for sustainable shopping by launching various initiatives. Most recently, with the fresh round of vouchers issued last Sunday (16 April), Carousell has curated a selection of merchants that offer products from secondhand photography equipment to luxury items who will be accepting Consumption Vouchers Scheme (CVS) payments. The search filters on the platform allow buyers to transact with sellers that are nearby to cut down on unnecessary transportation and reduce their carbon footprint.

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Ivan Chung, market representative, Carousell Hong Kong, said, “Carousell is committed to inspire every person to start selling, and make buying secondhand items their first choice. We are delighted to see more Hongkongers choosing to resell preloved items and being open to buying secondhand items.” 

“Carousell will continue to nurture an environmentally-conscious community by encouraging both buyers and sellers to join the sustainable revolution. We recognise the success of sellers through our annual CarouBiz awards, and at the same time leverage the latest phase of Consumption Voucher Scheme to encourage sustainable shopping among buyers by encouraging them to choose sellers that are nearby, which helps to cut down on unnecessary travelling and delivery, and thereby reducing users’ carbon footprint.”

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