C2C marketplace Carousell is returning to the Hong Kong Computer & Communications Festival 2022 with its ‘eTree’ to push against over consumption and encourage sustainable habits. From 19 to 22 August 2022, Carousell will be showcasing its ‘eTree’ installation, with the theme “Give your old electronics a new life”. It hopes to encourage festival-goers to buy new electronic items only after selling their old ones.
The idea behind the project comes as the brand understands that visitors of the Computer Festival are commonly looking for new product items to replace their older gadgets at home. Instead of discarding the old items or leaving the gadgets to sit idle at home, Carousell hopes to encourage a different attitude towards electronics and advocate the ‘sell old before buying new’ idea.
The installation also lists out the average selling prices of secondhand electronics as well as key facts about e-waste, highlighting how saving the earth and reducing carbon footprint also has win-win benefits to help users save money and reduce costs in upgrading to the latest model. The displayed electronics will then be donated to a local charity that refurbishes old electronics for their beneficiaries' use after the installation’s run.
Furthermore, the installation also has two meet-up spots to make it convenient for users to meet up and transact at the festival. On-demand logistics technology platform Zeek will be providing affordable delivery services during the period, including on-site delivery arrangements at the Festival.
Influencer marketing is also utilised within the campaign, where local influencer and magician Miss Hunny has sold her Transcend StoreJet portable hard drive on her Carousell account (@magicmisshunny) to encourage others to sell their old electronics. The buyer of the item will meet her at Carousell’s festival booth on 20 August to carry out the transaction.
“Sustainability is always at the core of Carousell’s vision, and we have been working to make secondhand transactions as convenient as buying and selling brand new items. This year, we return to the Computer Festival and offer an opportunity for electronics buyers to find new homes for old computers and gadgets in a sustainable way, using one of the largest electronics marketplaces that is right in the palm of their hands. By encouraging consumers to practice sustainable trading online, we also hope to introduce new sellers into our progressive ecosystem, raising even more awareness for the sustainable use of electronics,” said Kevin Huang, managing director of Carousell Hong Kong.
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