Café de Coral and Twins promote sustainability with new breakfast campaign

Hong Kong fast food chain Café de Coral has partnered with Dentsu Hong Kong again to raise awareness of the brand’s commitment to sustainability with a new breakfast campaign.

At the heart of this latest breakfast campaign, five captivating videos take centre stage, starring Hong Kong’s iconic Cantopop duo, Twins, which was formed by local singers Charlene Choi and Gillian Chung.

The videos highlight the brand’s good quality food at accessible prices and locations, with one video spotlighting the New Zealand fish fillets, sustainably sourced from the certified sustainable seafood of the Marine Stewardship Council (MSC).

The video also echoes Café de Coral’s sustainable commitment and dedication to high-quality food with its careful selection of premium ingredients worldwide.

The campaign also showcases Café de Coral’s dedication to accessibility and convenience. Customers can enjoy their meals, whether it's breakfast, lunch, afternoon tea or dinner, through its mobile pre-order function.

The entire campaign is amplified through various channels including mass TV, online TV, digital media, social media, outdoor, print, and radio in multiple ad formats, including programmatic banners and lift lobbies.

"We are thrilled to partner with dentsu Hong Kong again, featuring the industry heavyweights, Twins, who bring an undeniable impact to our campaign and embody the essence of togetherness at Café de Coral." said William Tsing, corporate director of Café de Coral.

"Our focus is to ensure a seamless dining experience for all our customers while promoting sustainability, inviting everyone to savour the flavours of togetherness and happiness,” he added.

“Our campaign strategies focus on creating engaging content that connects with people in Hong Kong with an integrated launch involving creative and media works,” said Diana Tam, managing partner and director of operations of Dentsu Creative Hong Kong.

“Through our partnership with Café de Coral, we strive to create meaningful experiences that positively impact consumers through our creative endeavours,” Tam added.

MARKETING-INTERACTIVE has reached out to Dentsu HK for more information. 

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