British luxury fashion house Burberry has introduced its new logo and a brand-new campaign, two days after it wiped its social media clean.
This comes as Burberry abruptly removed its profile images on Instagram, Twitter and Facebook channels as well as wiping all its social media accounts clean. This has left the public tentative about what it might represent.
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Two days later, Burberry has launched its first campaign under the creative direction of Daniel Lee alongside an all-new logo design. The logo features a soldier holding a spear with a flag on it, and the initial of Burberry "B" and the word "PRORSUM" which means forwards are printed on it. The soldier is riding on a armored horse. Furthermore, the new logo introduces the traditional Burberry lettering in a thin and elegant font.
Additionally, the campaign features a number of UK artists, including rapper Shygirl, record producer Skepta, John Glacier, Liberty Ross and Lennon Gallagher. The images see them showcasing their natural beauty in Burberry's outfit. The stars are captured in relaxed settings while some images were captured in front of London landmarks. The new logo is featured in each image, with white logo on coloured image and blue logo on monochrome image.
MARKETING-INTERACTIVE has reached out to Burberry for further information.
Most recently, Burberry came under fire recently after it released its Valentine’s Day campaign that featured several LGBTQ couples. The campaign titled 'B:Mine', was released on 23 January and showcased a number of real-life LGBTQ couples kissing and embracing each other. The ad was meant to celebrate the concept of intimacy and affection and was presented alongside a curated selection of Burberry gifts such as bags, shoes and accessories.
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