Bupa Global names new general manager for Asia

Bupa Global has appointed Alison Massey (pictured) as the new general manager for its Asia region. Drawing on more than two decades of expertise in IPMI strategy and business development, Massey will spearhead the company’s strategic growth and customer-focused innovation across Asia.

In her new role, Massey will be responsible for the strategic direction and commercial performance of Bupa Global across Asia including Hong Kong, Singapore and Indonesia markets.

Her primary focus will be on strengthening the customer value proposition by advancing digital transformation and delivering premium health and wellbeing solutions to individuals, families, and corporate clients throughout the region.

Her background includes a series of transformative leadership roles, most recently as global head of health at HSBC, where she directed customer innovation and development strategies worldwide and across key Asian markets. Prior to that, she played a key role at Now Health International, scaling the business from its initial launch in four markets to nine territories and pioneering a fully digital platform that drove significant member acquisition.

Anthony Cabrelli, managing director, Bupa Global, said: "The Asian markets represent a cornerstone of our global strategy, and the potential for expansion in the health insurance sector here is immense. We are thrilled to have Massey join us to guide our business into its next chapter. Her proven ability to generate commercial success, combined with her dedication to digital advancement and customer experience, makes her the ideal leader to reinforce our standing in the market and provide unparalleled healthcare services to our clients."

Massey added: “It is a privilege to join Bupa Global during this transformative period for Asia’s health insurance landscape. There is an accelerating need for proactive health solutions that are both digitally sophisticated and centred on the customer experience. I believe Bupa Global is uniquely equipped to address this opportunity, and I am eager to collaborate with the team to empower our customers on their journey to better health and wellbeing.”

MARKETING-INTERACTIVE has reached out to Bupa for more information.

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