BRAND's Essence of Chicken and PLUS MY ride off with new road safety campaign

BRAND’s has partnered with PLUS Malaysia to launch a road safety campaign in celebration of Hari Raya.

Titled 'Kekal Bertenaga Dan Selamat Di Mana Jua Anda Berada', the campaign aims to promote safe driving behaviour while encouraging road users to remain alert during this festive season.

During this festive season, PLUSRonda plays a crucial role in ensuring that highway users have a safe and smooth journey during the festive season. 

BRAND'S is also showing its support for the team by providing BRAND'S Essence of Chicken to help PLUSRonda officers to stay alert and energised throughout their work shift during Ramadan and Hari Raya Aidilfitri with ease and safety.

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According to Mohd Yusuf Abdul Aziz, senior general manager operations of PLUS Malaysia, the campaign was inspired by the desire to remind drivers to practice road safety and not recklessly place the lives of other road users at risk. 

“We are happy to be able to partner with BRAND’S Essence of Chicken in this campaign, hat not only appreciates the tireless efforts of our PLUSRonda but is also co-promoting safe driving practices among the public. This is a period when families get together, schools are closed, and many Malaysians are on a break, and everyone partakes in the festivities of the season. It is also a time to relax, recharge and take a well-deserved break,” he added. 

Additionally, as part of reaching out to the community during this festive season, BRAND'S is also giving away 50,000 bottles of BRAND's Essence of Chicken.

"At BRAND'S, it is a privilege for us to collaborate with PLUS as we see the importance of giving back to the community and working collaboratively to drive road safety together. We are honoured to be able to provide health enrichment support to the PLUSRonda team whenever they need it. We understand the importance of staying alert while driving, especially when covering long distances” said Rodney Tan, marketing director of Suntory Beverage and Food.

A+M has reached out for more information. 

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