BINTANG Crystal launches 33 NFTs with special creations for Indonesian cities

BINTANG Crystal, by Multi Bintang Indonesia, has collaborated with Irukandji, an Indonesian Non-Fungible Token (NFT) community, to launch an exclusive collection of 33 NFTs. Marking the collaborators’ debut in the Web 3.0 scene, the NFT collection titled “Taste-timonials by BINTANG Crystal X Irukandji”, will be launched this weekend as an effort to “visualise the uniqueness of the taste of BINTANG Crystal”.

The 33 NFTs, four of which are designated as being city-exclusive, were created by visual artist SlimSteady. These four NFTs' artwork will each be a reflection of the distinctive qualities of the cities of Medan, Jakarta, Bali, and Manado. Customers will be able to observe the Kandjis and the uniqueness of each city.

From 14 August, NFT collectors will be able to get their hands on the limited-edition collection through the Irukandji website. All information on this collaboration and NFT collections will be available on Irukandji's Discord channel. As part of the Crystal Chill Roadshow, the collection will also be on display for those interested at the "taste-timonials" NFT exhibition.

Beside the Taste-timonials NFT collection exhibition, famous bands including Ello, Juicy Lucy, Oomleo Berkaraoke, Soundwave, Ramengvrl, and Brisia Jodie will be performing at the Crystal Chill Roadshow. The finalists of “Submit Your Music,” a live band competition organised in each location as part of a cooperation between BINTANG Crystal and Ismaya LIVE, will also play in order to kick off the We The Fest 2022.

Jessica Setiawan, marketing director of Multi Bintang Indonesia said: “The collaboration between BINTANG Crystal and Irukandji is part of our efforts to remain open to development in the increasingly varied world of Indonesian pop culture. This is part of our commitment to provide platforms for talented young generations such as Irukandji, to continue to keep creating.”

“NFTs have provided visual artists with a greater opportunity to continue to develop and grow with the communities that support them,” said the founder of Irukandji, Reza Arap. “This partnership with BINTANG Crystal is also in line with Irukandji’s mission to make this NFT project widely accessible to Indonesians, especially digital communities, in various cities.”

Established in 2022, Irukandji was established by musician and content creator Reza Arap who was prompted by his interest in the rapid development of NFT communities in Indonesia. Arap is working with a number of visual artists in producing his NFT characters, known as Kandjis. In line with the mission of BINTANG Crystal, Irukandji also always strives to visualise the creativity and uniqueness of the young generation through its characters.

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