Digital Marketing Asia 2024 Singapore
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
AXA HK and Macau joins forces with Carbon Wallet to motivate HKers to go green

AXA HK and Macau joins forces with Carbon Wallet to motivate HKers to go green

share on

AXA Hong Kong and Macau has teamed up with Carbon Wallet, Hong Kong's green lifestyle reward platform and a portfolio company of MTR Lab Company, to motivate the community to live a greener lifestyle for a sustainable future with a new customer engagement campaign. 

As Carbon Wallet’s first insurance partner in Hong Kong, AXA activates a customer engagement campaign “AXA Go Green Rewards” through Carbon Wallet’s green rewards platform. The campaign aims to recognise its customers’ effort to reduce their use of paper through opting for digitalised insurance processes and thereby reducing carbon emissions, and encourage them to take further steps towards a greener lifestyle. The partnership also looks to drive green actions with exclusive eco-friendly rewards that go in line with sustainable consumption.

From 19 June until 18 August, all Hong Kong residents aged 18 or above can enter the “AXA Go Green Rewards” by completing a registration on Emma by AXA. Carbon Wallet points will be rewarded to each of the eligible registrants upon completion of a green action such as digital claim submission and online purchase of travel, home and overseas study.

Furthermore, registrants can automatically enter the grand lucky draw to win from the pool of 1,000,000 Carbon Wallet points to redeem eco-friendly rewards such as organic skincare products, plant-based dining, eco-experience and free MTR rides on Carbon Wallet’s rewards platform. 

Don't miss: Carbon Wallet and six beauty brands step up commitment to sustainability this Earth Day

Commenting on the initiative, Sally Wan, chief executive officer, AXA Greater China, said: “Climate change has become the biggest threat in the 21st century. It is crucial for us to educate and encourage our community to take concrete actions now to combat the climate crisis and to build a greener and more sustainable planet. As an exemplary company, AXA is proud to join hands with Carbon Wallet to step up our efforts to inspire our customers and more broadly our community to engage in green actions. The ‘AXA Go Green Rewards’ is a call-to-action to propel more people to go on a green journey with us to make our planet a better place.”

“At Carbon Wallet, we are passionate about empowering individuals to take collective climate actions in an easy and rewarding way. We are delighted to team up with AXA who shares our commitment to tackling climate change. Together, we are not only rewarding consumers' simple green actions for long-term behavioural changes, but also reinforcing sustainable consumption as they redeem green rewards on our platform. This partnership is a perfect example of how leaders could join forces in maximising impact to the wider community for the planet,” said Chester Cheng, co-founder, Carbon Wallet.

MARKETING-INTERACTIVE has reached out to AXA for more information.

Related articles:
AXA and Klook extend partnership to elevate travellers' experience with rental car insurance plan
AXA HK collaborates with Gareth.T to launch new campaign
AXA enters metaverse with The Sandbox to offer interactive space for customers
AXA debunks health and wealth myths with new playful campaign

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window