Content360 2023
Apple introduces a new music feature for its singing fans

Apple introduces a new music feature for its singing fans

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Apple has launched Apple Music Sing, a new feature that allows users to sing along to their favourite songs with adjustable vocals and real-time lyrics.

Apple Music Sing offers multiple lyric views to help fans take the lead, perform duets, sing backup, and more — all integrated within Apple Music’s lyrics experience. Coupled with an expanding catalogue that features tens of millions songs, Apple Music Sing makes it easy for anyone to participate, however and wherever they choose.

The feature includes adjustable vocals, as mentioned above. Users have control over a song’s vocal levels. They can sing with the original artist vocals, take the lead, or mix it up on millions of songs in the Apple Music catalog. It also includes real-time lyrics (mentioned above) which users can sing along to their favourite songs with animated lyrics that dance to the rhythm of the vocals.

Background vocals are also included. Vocal lines sung simultaneously can animate independently from the main vocals to make it easier for users to follow. In addition to that, the feature also includes duet view. Multiple vocalists show on opposite sides of the screen to make duets or multi-singer tracks easy to sing along to. 

Apple Music will also be launching a suite of more than 50 dedicated companion playlists featuring all of the songs, duets, choruses, and anthems that have been compelling people all around the world to sing — fully optimised for the Apple Music Sing experience.

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Apple Music Sing will be available later this month to Apple Music subscribers worldwide and can be enjoyed on iPhone, iPad, and the new Apple TV 4K. 

“Apple Music’s lyrics experience is consistently one of the most popular features on our service,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We already know our users all over the world love to follow along to their favourite songs, so we wanted to evolve this offering even further to enable even more engagement around music through singing. It’s really a lot of fun, our customers are going to love it.”

On a separate note, Apple has been making headlines because of negative news. Elon Musk recently lashed out at Apple for allegedly threatening to remove Twitter from the App Store. According to the new Twitter owner, the move was made without reason being given to the social media platform. He tweeted: “Apple has also threatened to withhold Twitter from its App Store, but won’t tell us why.”

Additionally, Apple was being sued by plaintiff Elliot Libman for allegedly violating the California Invasion of Privacy Act. Apple has a long-standing stellar reputation for its privacy assurances but now a new research by independent researchers has surfaced saying that they found that Apple is still tracking its users in its apps even when they had turned the tracking off. The research can also be found in a series of tweets sent out by @mysk_co, an account that’s moderated by two IOS developers and security researchers on two continents, Tommy Mysk and Talal Haj Bakry.

Related articles: 

Elon Musk lashes out at Apple
Apple sued for 'illusionary' privacy practices and guarantees
Apple VP asked to leave for crude remarks about women in TikTok video
Apple Music scores touchdown overthrowing Pepsi as Super Bowl Halftime Show sponsor
Slew of ad and digital job positions open at Apple as it eyes digital ad revenue

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