Alliance Bank picks new assistant VP of digital marketing

Alliance Bank Malaysia has appointed Jason Chong (pictured) as its new assistant vice president of digital marketing, as confirmed by Chong on his LinkedIn page.

Prior to his current position, Chong was a creative consultant at Salt, a global recruitment agency. He worked at Salt for two years from 2021 to 2023.

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Before moving to Salt, Chong was the performing marketing executive at Consider iProspect from 2019 to 2021, where he was in charge of campaign planning, executing and optimising. Additionally, he worked closely with the media planning team to identify campaign objectives and to ensure that the monthly KPI on the campaign was achievable.

During his time at Consider iProspect, his gamut of clients included Bank Negara, Amway and Malaysia Digital Economy Corporation among others.

Chong has also worked at companies such as Mindshare and Young & Rubicam. In the former company, he was in charge of the day-to-day client servicing and media planning on both digital and traditional media, and his clientele included F&N, Pizza Hut, UOB Bank as well as Themed Attraction Resorts & Hotels. 

A+M has reached out to Chong for more information about his new position.

Earlier this year in April, community developer Sunway Property and Alliance Bank signed a Memorandum of Understanding (MoU) to drive the adoption of green-certified properties towards sustainable communities, making Sunway Property the first developer to partner with Alliance Bank towards this purpose.

“Alliance Bank has built its strengths by being agile in innovating and providing products and services that serve the communities’ needs. These personalised solutions are delivered with speed and the level of service that our customers have come to expect from Alliance Bank. Through this partnership with Sunway Property, the bank will be able to expand its reach and encourage more businesses and people to opt for sustainable solutions. This will create a meaningful impact for the community, in line with Alliance Bank’s aspiration to be a bank for the community,” said Alliance Bank's group CEO, Kellee Kam.

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