ALICE + OLIVIA concludes media pitch for Asia

Fashion brand ALICE + OLIVIA by Stacey Bendet has appointed WPP Media as its media agency partner for Asia, supporting the brand’s upcoming eCommerce rollout. This comes following a competitive pitch earlier this year. 

Founded in New York, ALICE + OLIVIA is known for its whimsical, bold, feminine aesthetic and statement‑driven designs, and has built a global following across fashion, culture and entertainment.

To date, it has over 20 stores across Asia including Singapore, Malaysia, Hong Kong, Macau, Taiwan, Indonesia and the Philippines. As part of its next phase of growth, the brand is sharpening its focus on Asia.

WPP Media will support the brand’s upcoming eCommerce expansion in the region, with Hong Kong identified as a key market and gateway for regional growth. The partnership is designed to help support sustainable growth through an outcomes-based performance model, supported by WPP’s data and commerce capabilities.

WPP Media’s remit includes full‑funnel media strategy, planning and activation, spanning brand building and performance‑driven commerce. The business will be managed by a centralised WPP Media Hong Kong team, bringing together regional expertise and market‑specific execution.

Human Lam, vice president, client leadership at WPP Media, said: “We’re excited to partner with ALICE + OLIVIA at such an important stage of its growth in Asia. It’s a brand we genuinely admire, and with Hong Kong and Taiwan as media-focused markets, we look forward to deploying our outcomes‑based performance model to support a successful eCommerce rollout and build a scalable growth engine for the region.”

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