Airwallex picks new SEA marketing director

Airwallex has appointed Alin Dobrea as its marketing director for Southeast Asia, where he will lead the company’s regional marketing strategy and execution.

In his new role, Dobrea will oversee initiatives aimed at helping businesses across Asia modernise their fintech infrastructure, spanning cross-border payments, embedded finance, global treasury, and expansion. 

Sharing the news on LinkedIn, Dobrea said he was drawn to Airwallex’s mission to “empower businesses of all sizes to operate without borders” by building infrastructure that enables companies to move money instantly, securely, and globally.

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“We’re solving one of the hardest problems in business: building the infrastructure that lets companies move money instantly, securely, and globally — so they can focus on growth, not complexity,” he wrote. 

Airwallex currently powers more than 100,000 businesses globally, processing over US$200 billion in annualised transaction volume, and operates across 26 offices worldwide, including major financial hubs in Singapore, Hong Kong, London, and San Francisco.

Dobrea brings extensive regional marketing experience to the role. Prior to joining Airwallex, he held leadership positions in digital, growth, and brand marketing, and has been known for driving transformative marketing programmes in high-growth technology and digital commerce sectors. Some of his previous roles include director of marketing and partnerships at ZALORA Group and digital marketing and promotions strategy at Marks and Spencer, according to his LinkedIn. 

He added that joining Airwallex also presents the opportunity to work with marquee partners such as McLaren Racing and Arsenal F.C., calling it “a marketer’s dream come true.”

Dobrea will be based in Singapore, with the appointment underscoring Airwallex’s ongoing expansion across Southeast Asia as it continues to scale its presence and product offerings in the region.

MARKETING-INTERACTIVE has reached out for more. 

Dobrea joins Airwallex at an exciting time as the company continues to accelerate its global growth strategy.

In September, the fintech expanded into the Middle East, powered by partnerships with Tabby, and secured an in-principle approval for a UAE payments licence alongside the establishment of a new entity in the Kingdom of Saudi Arabia.

Within the same month, Airwallex also broadened its European footprint, introducing new Nordic currencies to meet growing demand from EU customers. From launch, EU-based customers can now transact directly in Danish Krone, Norwegian Krone, and Swedish Krona, as well as the Polish Zloty, further strengthening Airwallex’s position as a leading global financial infrastructure platform.

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