AirAsia PH readies for Easter rush with #AlwaysREADY campaign, summer menu

AirAsia Philippines is embracing the spirit of Easter 2025 not just with travel readiness, but a fresh fusion of insight, indulgence, and safety, as it rolls out its #AlwaysREADY Ngayong Semana Santa campaign.

Running from 13 to 20 April, the initiative is set to support more than 100,000 expected travellers over the long holiday stretch. With a mix of strategic operations and marketing flair, the airline aims to ensure every journey is seamless—whether it's for spiritual reflection, family reunions, or solo escapes.

In a public show of readiness, office for transportation security administrator undersecretary Arthur Bisnar, AirAsia Philippines CEO Ricky Isla, and spokesperson Steve Dailisan inspected check-in operations at NAIA Terminal 3, while delighting guests with complimentary Santan Summer drinks.

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"It's become a tradition for us, here at AirAsia, to provide additional support during peak travel times, especially when families, friends reunite and observe religious tradition," said Dailisan, who is also a first officer. "While we know the importance of staying connected during this time, we are also raising awareness amongst guests on the need for vigilance in proper handling and storage of power banks during their travels."

As part of group-wide safety alignment, a new power bank policy has also been introduced, pending final sign-off from the Civil Aviation Authority of the Philippines. Devices up to 100 watt-hours are allowed on board; those between 100Wh and 160Wh require pre-clearance at check-in.

How Filipinos travel this Holy Week

According to insights from AirAsia MOVE, Holy Week is no longer just a spiritual observance—it's a modern lifestyle moment. The travel app revealed that 53% of Filipinos are taking to the skies solo, with just 17% travelling as couples or families. Group travel (small and medium) makes up a combined 12%, showing a clear lean toward personal space and reflective getaways.

Millennials, aged 30–39, lead the charge at 35%, followed by the 20–29 segment (27%). Notably, 13% of bookings are from seniors aged 70–79, suggesting more families are gifting experiences—and comfort—to their elders.

And comfort, it seems, is king. Nearly half of all guests (45%) book luxury stays, while 43% choose mid-range. Budget accommodations account for 12% of the market.

Top domestic destinations include Manila, Cebu, and Iloilo, while Taipei, Kuala Lumpur, and Tokyo lead international escapes. The presence of Manila in both categories signals a growing number of overseas Filipinos flying home for the holiday.

The Santan Summer launch

To sweeten the high-traffic period, AirAsia Philippines launched the Santan Summer Menu, featuring the Halo-Halo Drink—available for pre-booking at just 150 pesos (US$2.6). Beginning 22 April, passengers can also enjoy new value snack combos and summer refreshments, such as the Santan Coconut Latte, Raspberry Lychee Jasmine Tea, and Fizzy Raspberry Lychee, priced between 140 pesos (US$2.5) and 150 pesos (US$2.6).

This on-board menu refresh plays into AirAsia's wider brand strategy: blending affordability with indulgence, while turning flight time into a lifestyle experience.

The Holy Week travel data paints a clear picture: Filipinos are redefining what travel means to them. It's no longer just about getting from A to B—it's about purpose, pampering, and personal discovery. Whether it's through a solo trip, a nostalgic reunion, or a viral coconut latte mid-flight, AirAsia is positioning itself as your lifestyle partner in the sky.

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