Social Mixer 2024 Singapore
airasia partners with foodpanda to leverage vast network of on-demand services for consumers

airasia partners with foodpanda to leverage vast network of on-demand services for consumers

share on

The airasia Superapp and foodpanda have partnered up, combining the strengths of both platforms to offer better value and greater convenience to users across ASEAN and beyond.

This strategic partnership enables both platforms to leverage each other’s strengths. For instance, airasia Superapp’s ride-hailing service, airasia ride, has been made available on the foodpanda app. 

In turn, foodpanda will be powering the travel superapp’s food delivery service, connecting its users to foodpanda’s extensive network of more than 100,000 merchants and thousands of delivery partners. With this, airasia Superapp’s food offerings will move towards a dine-in model.

Tony Fernandes, CEO of Capital A said that the team is laser focused on fulfilling its superapp vision, and foodpanda is the best platform for airasia to move on to dine-in model for its food business. “This platform partnership will enable us to leverage on each other’s strengths - foodpanda’s food & grocery delivery prowess and our ride-hailing services backed by a complete travel superapp ecosystem, both a necessity for travellers and everyday users of both apps alike” he added.

Don't miss: Capital A appoints new CEO at airasia to drive global growth as it launches new entity

Fernandes went on to explain that there is much potential for the paltforms to continue exploring together,  for instance through their payment solutions via BigPay, joint loyalty programs with airasia rewards, possible subscription plans. “We are happy to kick-off this partnership today with our food & ride-hailing collaboration in Malaysia,” he said.

"We focus on what we have and supplement it with foodpanda's strengths," Fernandes added at the launch's press conference. 

Foodpanda’s CEO, Jakob Angele said that the opportunity to bring together two of Malaysia’s biggest household brands is special to them because of their shared identities. “We have both built great services that Malaysian customers have grown to rely on and love – so this is a natural partnership to jointly offer great value, variety and convenience to all our customers.”

The CEO of airasia’s super app went on to say that as a regional travel superapp, the platform aims to provide a seamless and convenient experience to users who are primarily travellers across the ASEAN region. “We are a one-stop centre for everything they need, from flights, accommodations, rides to and from the airports and hotels, to even culinary experiences via food delivery or dine-in reservations. We look forward to further excelling in the superapp space with this landmark partnership today,” he added.

This is not the first ride platform that foodpanda has partnered with. It recently inked a deal with TADA to introduce new user benefits for customers in Asia, starting with Singapore and Cambodia. As part of the partnership, both foodpanda and TADA users can enjoy savings, discounted fares and loyalty programme subscriptions across both quick-commerce and ride-platforms.

On the leadership front, airasia’s parent company, Capital A appointed Rudy Khaw as its  new CEO at airasia to drive global growth along with its new entity. He has been at AirAsia for 16 years since 2007, and will be leading the new initiative, airasia brand co. (abc) alongside Fernandes as chairman.

Related articles:
Capital A appoints new CEO at airasia to drive global growth as it launches new entity
foodpanda and TADA ink deal to introduce new user benefits for customers in Asia
foodpanda launches halal-only delivery fleet this Raya

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window