Adidas reveals originality

Adidas' largest Atelier store in Asia has been overhauled as part of the sports brands' 60th anniversary in Hong Kong, adding new entertainment features to educate consumers about Adidas' originality.

The group launched a preview session to a packed crowd at its Original Atelier Store in Causeway Bay in late November revealing the store's new designed, which features a DJ Booth, library and trefoil wall. The revamp was executed to provide a better customer experience of the adidas brand in a creative way.

Adrian Siu, general manager of adidas Hong Kong, said the experience store serves as an entertainment area and a place where shoppers can discuss adidas' brand elements and design its own shoes.

"It's not just about selling our products," Siu said.

Siu added the group cannot forecast and predict next year's sales performance, given the current economic instability, but he said the group has consistently launched campaigns to continue its exposure to shape its image in Hong Kong.