ABC Cooking Studio launches exclusive menus, events for seven-year milestone

This August, ABC Cooking Studio Indonesia celebrates its seventh anniversary, marking seven years of inspiring culinary creativity and fostering a passionate cooking community. Since opening its first studio in Jakarta in 2018, the brand has grown into a lifestyle destination, boasting over 15,000 members across Indonesia.

The milestone coincides with the global celebration of ABC Cooking Studio Japan’s 40th anniversary, established in 1985. To commemorate both occasions, ABC Cooking Studio Indonesia is unveiling three exclusive limited-edition menus and hosting two main events designed to bring together cooking enthusiasts.

“Cooking has the power to bring smiles in any situation. That is the belief of ABC Cooking Studio,” said Yokoi, founder of ABC Cooking Studio, in a celebratory message for the 40th anniversary. “For 40 years, we have walked alongside our members, adding colour to their dining tables and warmth to their hearts.”

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As part of the anniversary, ABC Cooking Studio is offering three special menus throughout August: Cooking Class (Chopped Beef Steak and Vongole Rosso), Bread Class (Twisted Doughnuts in Berry and Matcha flavours), and Cake Class (Gâteau Au Thé Vert).

These menus blend traditional Japanese flavours with creative international twists, bringing a taste of Japan directly to Jakarta kitchens.

Another highlight is the ABC Masterplate 2025, a cooking competition exclusively for ABC Cooking Studio members across Indonesia. Beyond a contest, the event celebrates the creativity and culinary journeys of its participants.

Under the theme “Your journey on a plate”, members are invited to craft dishes that reflect their personal experiences and stories learned at ABC Cooking Studio. The competition unfolds in three stages, culminating in the Grand Final on 30 August at Senayan City Studio, featuring the top 10 individual contestants.

Contestants will vie for the title of the ABC Masterplate 2025, with the grand prize including IDR 10 million (US$612), a trophy, special edition apron, free cooking classes, and additional prizes from ABC Cooking Studio and partners.

“This competition is a form of appreciation for the spirit and creativity of our members,” said Sally Sebrina, country general manager of ABC Cooking Studio Indonesia. “It is also an opportunity for the brand to connect with an active and enthusiastic community.”

Moreover, embracing the Shinkansen theme - Japan’s iconic bullet train - the anniversary events will take guests on a journey through ABC Cooking Studio’s seven-year history in Indonesia. Engaging installations, member testimonials, and memorable moments from the studio’s journey will feature prominently.

“ABC Cooking Studio isn’t just a place to learn cooking; it’s a space to share happiness,” Sebrina added. “Through this event, we want to remind everyone that cooking can be a simple way to create cherished memories and strengthen relationships.”

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