A new group has launched in the US called "Shut Down SHEIN" to educate relevant US government officials and the American public to the ways in which SHEIN is alleged to be committing human rights abuses, exploiting import laws and making its unwitting American consumers accomplices in the process.
In a harshly worded press statement, the group says that SHEIN has “significant ties” to TikTok and the CCP, and “has been operating below the radar with no regard for US law or ethical business practices”. It added that SHEIN's “questionable and anticompetitive business practices allow it to sell below market products”.
The emergence of the group comes amidst TikTok facing scrutiny from congress in the US where CEO, Chew Shou Zi, fought for his app's life in an almost five-hour congressional hearing. In the hearing, Chew worked hard to convince US lawmakers that TikTok does not sell data to the Chinese government, uses controls to protect younger users from harmful or inappropriate content, and takes sufficient steps to protect the mental health of the young with controls.
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Meanwhile, Chapin Fay, Shut Down SHEIN executive director said that by using slave labor, evading U.S. tariffs, and targeting American teenagers, SHEIN is able to charge less for its products and undercut law-abiding businesses.
“Our coalition, Shut Down SHEIN, is focused on ensuring a level playing field for all companies doing business in America and compliance with federal law and International Law. Shut Down SHEIN will not stop until SHEIN stops using American consumers as accomplices, stops engaging in questionable and anti-competitive business practices and treats their workers with the human dignity and respect they deserve,” Fay said.
This campaign comes on the heels of the US government's scrutiny of businesses such as Shein and TikTok.
MARKETING-INTERACTIVE has reached out to SHEIN for a statement.
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