MAG takes digital leap with Adobe, Google, Skyscanner and Visa

Malaysia Aviation Group (MAG) has launched a landmark digital collaboration, uniting four of the world’s biggest names in e-commerce and technology, such as Adobe, Google, Skyscanner and Visa. The move makes MAG the first airline group globally to bring together all four players in a single partnership.

The collaboration marks a major step in MAG’s ambition to be recognised among the world’s leading aviation groups. By integrating expertise in personalisation, metasearch, digital engagement and payments, the group aims to transform how travellers discover, engage with and book their journeys. The partnership promises to deliver seamless, data-driven and customer-centric travel experiences across Malaysia Airlines’ website and mobile platforms.

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Clarence Lee, group chief digital and IT officer at MAG, described the initiative as “a quantum leap in creating a truly frictionless online travel experience.” He said the partnership builds the digital backbone that will make journeys more seamless, personalised and rewarding for customers worldwide. Dersenish Aresandiran, chief commercial officer of airlines at MAG, added that the collaboration will set “a new benchmark for how airlines engage with travellers,” from inspiration to booking and beyond.

Each partner brings a distinct capability to the table. Adobe will power personalisation across customer segments; Google will leverage its AI tools, Gemini and Veo3, to enhance travel discovery; Skyscanner will amplify Malaysia Airlines’ visibility within the global travel search ecosystem; and Visa will help reinvent the checkout and payments process with secure, fast and trusted transaction solutions.

The partnership was formalised at a ceremony during MATTA Fair 2025, attended by senior leaders from MAG and its technology partners. MAG said the collaboration represents more than just an embrace of innovation, positioning the airline group to set new digital standards in aviation while creating experiences that are intelligent, seamless and rewarding from the very first moment of travel planning.

Earlier in February this year, MAG and the Singapore Tourism Board (STB) have renewed their strategic partnership to drive travel demand from Malaysia to Singapore. This collaboration focused on joint marketing initiatives and curated offerings to strengthen Singapore’s appeal as a top destination for Malaysian travellers, while driving tourism spending and footfall to key attractions.

As part of the renewed partnership, MAG and STB will launch destination marketing campaigns featuring Malaysia Airlines and Firefly crew experiencing Singapore’s iconic attractions, including Gardens by the Bay, the Singapore Flyer, Resorts World Sentosa’s S.E.A. Aquarium and Universal Studios Singapore, Mandai Wildlife Reserve’s Parks, and the Museum of Ice Cream.

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