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Check out this mall-wide Dragon art activation at Funan this CNY

Check out this mall-wide Dragon art activation at Funan this CNY

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This Chinese New Year, Funan shopping mall will be having a mall-wide art activation titled "Creative Intersections: Traces of Dragons". 

Curated by Justin Loke of Vertical Submarine, "Creative Intersections: Traces of Dragons" connects dragon lore to Singapore's unique history and local art scene. 

As part of the activation, various spaces within the mall will be transformed to host installations, performances and workshops that align with Funan's six passion themes of craft, chic, fit, play, taste and tech. 

Don't miss: Have you seen these decked out trains and buses by LTA for CNY? 

The art activation features 16 local artists and brand partnerships that bring to life the mythical dragon in an exploration of its multicultural, symbolic and aesthetic significance. 

As part of the activation, shoppers can read the prose and poems of former journalist Yeow Kai Chai, view six unique dragon eggs crafted by veteran craftsman Mr. Phua and enjoy an animated light art installation titled "Dance of the Dragon" - a modern interpretation of the traditional mythical dragon from the Chinese Zodiac that activates every 30 minutes. 

Through "Creative Intersections: Traces of Dragons", Funan aims to redefine the shopper experience with various installations featuring a variety of brands such as an audiovisual installation with gaming brand Razer and a performance video with Wild Rice too. 

Beyond artworks, shoppers can also immerse themselves in unique interactive experiences which include penning down their future goals on spectacle lenses at Lenskart, folding origami with PPP Coffee or design Ray-Ban's Aviator lens-inspired pieces.

"'Creative Intersections', now in its fourth year, is more than just an art celebration; it embodies Funan's commitment to being a canvas for creative expression," said Adrian Lai, centre manager of Funan. 

"By bridging the gap between art and everyday life, these diverse collaborations between artists and brands offer a truly unique retail experience that defines Funan as a unique destination to live, work and play," he said.  

Available until 4 February, 'Creative Intersections: Traces of the Dragons' will run in conjunction with annual installation festival "Light to Night Singapore 2024: Reimagine" by National Gallery Singapore. 

As part of the festival, Funan's underground pedestrian linkway in basement two will feature "The Gachapartment Complex" - an installation by designer and illustrator Nikkei. 

Across the ocean in Hong Kong, restaurant chain Tim Ho Wan is welcoming the year of the dragon in similar fashion. 

The restaurant has partnered with local creative agency Kids & Dogs and local graffiti artist Uncle to unveil a series of dragon-themed graffiti for its flagship store in Shum Shui Po. 

With a tagline "新年添好運" (New Year Good Fortune), the campaign features a special series of graffiti with Chinese New Year blessings for Tim Ho Wan and its customers, with the hope of sharing luck and happiness through the art of graffiti and the taste of dim sum.

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

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