303 Mediahub bolsters media offerings with senior hires

303 Mediahub has bolstered its media offerings by media hiring five new staff across senior leadership, strategic planning and performance.

The new hires add to the agency’s established and experienced team of media planners, buyers, digital performance specialists and data and analytics leaders, and will support both recent new business growth and continued expansion of 303 Mediahub’s existing client portfolio, particularly within government. 

As part of the new hires, Emily Whyte is named media director of 303 Mediahub. Most recently at Carat, Whyte will lead the agency’s growing government media portfolio, providing senior strategic oversight across planning, client leadership and the onboarding of new government clients.

Also joining from Carat, Vicki Crimmins, media manager of 303 Mediahub, will support the planning and delivery of campaigns across key client accounts, strengthening day-to-day client service, media planning and campaign management.

Ash Idle is appointed as planning director. Previously at Carat, Idle will strengthen 303 Mediahub’s strategic planning capability, supporting the team to develop more audience-led, insight-driven media strategies across its client portfolio.

Meanwhile, Kaycee Williams, the newly appointed media coordinator, is hired to support the media team across campaign planning, implementation, reporting and day-to-day account coordination. Sophie Ashby, the performance coordinator, joins from Word of Mouth and will support the delivery and optimisation of digital performance campaigns across paid search, social and programmatic channels.

These are newly created roles that complement the agency's existing leadership and specialist capabilities.  They've been created as a direct result of recent growth and new business wins, and reflect the agency's ambition to constantly evolve with market-leading talent. They all report to Kylie Macey, general manager, 303 Mediahub.

In a significant development for the agency, 303 Mediahub was recently appointed to appointed to the WA Government CUA panel for Media Strategy and Buying.

303 Mediahub general manager Kylie Macey said the new hires aim to help the agency deal with complex, large-scale accounts and localised projects requiring strong WA knowledge and experience. “We are building one of Perth’s strongest locally based media teams, combining senior strategic leadership with specialist performance and analytics expertise.  The new appointments include some of the state’s best talent, and we’re thrilled to have them on board.“

Mediahub ANZ CEO Sue Squillace said the Perth team’s expansion was the result of ongoing investment in the agency’s specialist skills and experience. “It’s brilliant to see the market responding to 303 Mediahub’s ongoing expansion, and its ability to meet client demand while developing new tools and approaches that address modern marketing challenges. Macey and the team are building an outstanding business, and we look forward to seeing even greater success and expansion in the future.”

In addition to its recent WA Government panel appointment, 303 Mediahub has also won a raft of other new accounts including the Australian Cancer Research Foundation, Australia’s Biggest Morning Tea brand refresh for Cancer Council, and Melanoma Australia. 

It has also had its contract with Austrade renewed for international media planning and buying, and launched a new research report into the attitudes and emotional drivers of Western Australians called ‘Voice of WA’.

303 Mediahub is part of Attivo, a marketing services group with agencies in Australia, New Zealand and the US, including Tonic, Farrimond, DNY and Hill Holliday.

MARKETING-INTERACTIVE has reached out to 303 for more information.

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