French beer brand 1664 has unveiled a citywide campaign featuring Hong Kong singer Hins Cheung (pictured) to promote its newly launched 1664 Brut cans.
According to the company, while Cheung is recognised for his musical talents and artistic flair, he was chosen as the latest brand endorser for 1664 Brut as his unique style and passion align with 1664’s brand positioning of sophistication and elegance.
As part of the campaign, a series of out-of-home (OOH) ads have been displayed across Tsim Sha Tsui and Causeway Bay since 20 September. A promotional video which saw Cheung showcasing the packaging of the 1664 Brut can and bottle was also launched on the brand's Facebook and Instagram. Packaging of both can and bottle encased in a signature champagne gold and blue hues.
According to the release, the video, posters, outdoor LED walls and billboards are also available adjacent to the Mansion House area of Tsim Sha Tsui. The LED billboards in Kimberly Centre, Causeway Bay showcase the visual of the 1664 Brut Can launch. Through this extensive rollout, 1664 aims to establish a strong presence in the key strategic locations, ensuring maximum visibility and create a buzz around for the grand launch of 1664 Brut 500ml Can.
MARKETING-INTERACTIVE has reached out to 1664 for more information.
Back in June, 1664 Blanc, another beer product under 1664, teamed up with a fashion brand DEMO to showcase the brand’s French fashion lifestyle genes with a campaign namely “A Twist of Fashion with a Taste for Style” for Hong Kong. It came with a new brand video featuring Keung To, the 1664 Blanc ambassador. The collection showcased by Keung To in the launch video fully demonstrates 1664 Blanc's fashion charm and aims to ignite a French fashion trend.
Done in collaboration with social media agency We Glow HK, the campaign started on 12 June with activations including TVC, social content and OOH advertising in Causeway Bay’s Island Beverley Shopping Centre from 30 June, recreating “Keung To Bay”.
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