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Zenith Malaysia names Siew Wey Tyng as its new COO

Zenith Malaysia has named Siew Wey Tyng as its new chief operating officer. She reports to Gerald Miranda, chief executive officer of Zenith Malaysia.

Siew, who joined the agency about three weeks ago, was previously a general manager of Malaysia’s Omnicom Media Group agency, OMD. A+M understands no replacement has been named.

A+M has reached out to both Zenith and OMD for a statement.

With more than a decade’s worth of media experience, she first joined OMD in 2003 as planning manager and was promoted to a general manager role in 2010. That was after her double promotions in 2004 and 2008 to the positions of associate media director and business director respectively.

Meanwhile in Singapore, telco M1 Limited (M1) reappointed Zenith as its media agency in earlier August this year. Their partnership has been going on for about six years since 2010, with the agency’s responsible include media planning and buying.

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