The art and science of connecting with consumers
Marketing-interactive.com

Latest Magazine Dot Archive dot Marketing Events dot Events Calendar dot Senior Appointments dot Tip off


breaking news | July 04, 2009

Microsoft leadership undergoes revamp

Staff Writer | Hong Kong | Jul 03, 2009

Hong Kong - General manager of Microsoft Hong Kong Herman Lam has stepped down from his role with Peter Yeung taking over duties from 1 August.
more FULL ARTICLE

Packet One heading East

Pamela Vinsence | Malaysia | Jul 03, 2009

Malaysia – Packet One Networks Malaysia (P1) expects to provide broadband coverage for 35% of Malaysia’s population by the end of the year, as it plans to expand its coverage to East Malaysia market by 2010.
more FULL ARTICLE

Guinness raises its glass to Arthur

Adaline Lau | Hong Kong | Jul 03, 2009

Hong Kong - Guinness has rolled out a global campaign to celebrate its 250th anniversary, with consumer promotions leading up to "Arthur's Day" on 24 September in recognition of its founder Arthur Guinness.
more FULL ARTICLE

Wei Fern
Wei Fern

Patroids beefs up with three hires

Rayana Pandey | Singapore | Jul 03, 2009

Singapore - On the back of recent account wins, Singapore-based integrated marketing agency Patroids Creative Works has made three additions to its creative & design team.
more FULL ARTICLE

SCMP replaces CK Lau as editor

Matt Eaton | Hong Kong | Jul 03, 2009

Hong Kong - The South China Morning Post has replaced its veteran editor CK Lau, hiring The Wall Street Journal's deputy managing editor Reg Chua as editor-in-chief from 13 July.
more FULL ARTICLE

Facebook mulls Asia expansion strategy

Matt Eaton | Hong Kong | Jul 03, 2009

Hong Kong - Social networking giant Facebook said it will consider opening sales hubs across Asia, as the region shapes up as a key market for user and advertising growth.
more FULL ARTICLE

Time Out revamps marketing department

John Davidson | Singapore | Jul 03, 2009

Singapore - Ink Publishing's Time Out Singapore has restructured its marketing department with a series of promotions and new staff hires.
more FULL ARTICLE

Dell hires XPR

Rayana Pandey | Singapore | Jul 03, 2009

Singapore - Dell has appointed technology public relations outfit XPR as its PR agency of record in Singapore.
more FULL ARTICLE

Consumers still out and about despite gloom

Adaline Lau | Hong Kong | Jul 03, 2009

Hong Kong - Hong Kong consumers still live by the mantra 'eat, drink and be merry' with dining and entertainment to remain a top spending priority over the next six months.
more FULL ARTICLE

Unaudited Adoi continues to defy ABC

Marcus Chhan | Malaysia | Jul 03, 2009

Malaysia - Sledgehammer Communications has kept up its reputation for flouting Audit Bureau of Circulations (ABC) Malaysia regulations by continuing to use ABC logos on Adoi media kits despite the publication not being audited.
more FULL ARTICLE

MediaContacts adds more to the team

Rayana Pandey | Singapore | Jul 03, 2009

Singapore - MediaContacts Singapore, the interactive arm of Havas Digital, has further expanded its team with the hiring of Sanjeev Saluja as director of digital innovation for Asia Pacific.
more FULL ARTICLE

Travellers remain loyal to brands

Ben Burrowes | Singapore | Jul 03, 2009

Regional - New research conducted by Hilton HHonors - the loyalty programme for the Hilton Family of Hotels - has found that 62% of travellers across Asia Pacific are currently feeling ‘as loyal' or ‘even more loyal' to brands in response to the economic downturn.
more FULL ARTICLE

Volvo unvelis XC60 in print and PR

Pamela Vinsence | Malaysia | Jul 03, 2009

Malaysia - Volvo Cars Malaysia has launched the XC60 models with a series of print advertisements in The Sun, The Edge and The Malaysian Reserve.
more FULL ARTICLE

Teens speak on brand choices

Ben Burrowes | Singapore | Jul 03, 2009

Singapore - According to a global survey by Habbo, Singaporean teenagers are more independent in their brand choices and less likely to be influenced by their friend's choice of brands.
more FULL ARTICLE

Singapore Aviation rebrands

Ben Burrowes | Singapore | Jul 03, 2009

Singapore - Changi Airport Group and The Civil Aviation Authority of Singapore have both launched new brand identities, signalling a new era in Singapore's civil aviation industry.
more FULL ARTICLE

DiGi launches new Yellow Man TVC

Pamela Vinsence | Malaysia | Jul 03, 2009

Malaysia - DiGi Telecommunication's famous Yellow Man can be seen in its latest marketing drive on free-to-air and cable TV.
more FULL ARTICLE

TAG Heuer hands PR to Proximity in China

Candy Chan | China – Shanghai | Jul 03, 2009

Shanghai - Swiss sports watchmaker Tag Heuer has picked Proximity Live for PR in Mainland China, with a goal to boost the reputation of the luxury watch brand in the expanding China market.
more FULL ARTICLE

singtelfootballfrenzy.com
singtelfootballfrenzy.com

SingTel launches cross-platform football content

Ben Burrowes | Singapore | Jul 02, 2009

Singapore - SingTel has announced the launch of Football Frenzy, a multimedia football experience which will be available to fans across the company's online, mio TV and mobile platforms.
more FULL ARTICLE

Suning appoints Euro to hold top spot

Adaline Lau | China – Shanghai | Jul 02, 2009

Shanghai - Chinese retail brand Suning Electronics has appointed Euro RSCG China as its creative agency to strengthen its position in China and provide advertising and branding services.
more FULL ARTICLE

OgilvyAction names account director for BAT

Pamela Vinsence | Malaysia | Jul 02, 2009

Malaysia – OgilvyAction has appointed Amanda Yap as its new account director to handle the British American Tobacco account.
more FULL ARTICLE