Vivo launches first-ever global brand campaign for World Cup: ‘Unlock Extraordinary’
Chinese smartphone brand Vivo has launched its first-ever global brand campaign in collaboration with BBDO South China for its spo... » More
Top Stories
Going the extra mile: McD’s SG draws love as quirky customer request gains traction
While initially meant as a joke, the customer was pleasantly surprised to find her McDonald’s delivery attached with a drawing of ... » More
Forsman & Bodenfors breaks into the Singapore market
This marks the agency's first location outside of Sweden.... » More
Hopes from adland: What Malaysian leads want in the new era following #GE14
The new Malaysia brand needs to be a representation of transparency, efficiency and also with the spirit of "dare to fail".... » More
Top and Latest articles
- Vivo launches first-ever global brand campaign for World Cup: ‘Unlock Extraordinary’
- Going the extra mile: McD’s SG draws love as quirky customer request gains traction
- Forsman & Bodenfors breaks into the Singapore market
- Muji fined in China for packaging listing Taiwan as a country
- Reinventing traditional research: Embracing a new method to storytelling
- Hopes from adland: What Malaysian leads want in the new era following #GE14
- Media Prima sees 44% increase in digital advertising and content
- Asia Miles overhauls miles accumulation and redemption on Cathay flights
- Liverpool FC scores 4-year sponsorship extension with StanChart
- Zaobao.sg launches brand campaign as it expands service offerings
- Tony Fernandes’ explicit political stance runs AirAsia brand into turbulence
- Did Wonder Woman actress Gal Gadot just promote Huawei deal using iPhone?
- McDonald’s Malaysia to embrace the Nasi Lemak Burger
- YouTube’s ‘take a break’ feature: A move to offset digital addiction backlash?
- DBS Bank drops ‘Living, Breathing Asia’ tagline in SG$30m rebrand
- Will Tony Fernandes’ heartfelt apology navigate AirAsia out of the PR storm?
- Top 10 insurance brands in Singapore, ranked by digital innovation
- YouTube pulls down Amos Yee’s channel to keep brands safe
- Local retailer cops flak for naming product line after late SG polar bear Inuka
- Social talk: What were Malaysians most concerned about during #GE14?
News
Muji fined in China for packaging listing Taiwan as a country
It is not the first brand to draw ire over a geopolitical faux pas. .. » More
Zaobao.sg launches brand campaign as it expands service offerings
The campaign follows its aim to bring a better digital experience to its users, together with new service offerings in its expansion. .. » More
Baileys hands VML London global digital duties
Marketing understands that R/GA, We Are Social and VML were in the final round of the pitch... » More
Levi’s encourages consumers to live with optimism in new Ramadan spot
Eleanor Chin, senior marketing manager, Southeast Asia, said the brand's values of authenticity, positivity, courage, optimism are in s.. » More
Watch
Fun facts behind Don Quijote’s Singapore flagship store [VIDEO]
Famously known as "Donki", the store's retail DNA revolves around convenience, discount and amusement... » More
[Video] What if coffee disappears?
Lavazza imagines this terrible (yet hilarious) scenario by sharing a quirky video... » More
Brands must demonstrate loyalty to customers, not the other way around [VIDEO]
"We believe in investing in our customers for the long-term because they will choose for themselves, the brands that are most loya.. » More
Marketing
YouTube Ads Awards unveils the best digital videos on the platform in the Philippines
Fashion brands: Forget Facebook, head to Instagram
Blurred lines between fact and fiction in the search for authenticity
Frasers Property, GIC and JustCo invest US$177m to build co-working space in Asia
Catcha Group names a new global director for comms
Digital
SPH restructures digital teams, brings in new tech and product chiefs
iPrice ranks top e-commerce sites in Malaysia
Malaysiakini removes paywall for 2 weeks in the lead up to GE14
Grab gets users pumped up for the election with GE14 Voter’s Kit
OCBC Bank first to launch AI-powered voice banking with Google
Advertising
McDonald’s strikes partnership with JCDecaux for bus stop OOH ads
SPH restructures digital teams, brings in new tech and product chiefs
It is time for advertising to take a stand
Singapore Airlines extends title sponsorship of Formula 1 Singapore GP
Omnicom and IPG release ratio of CEO pay to employee median pay
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Content and data synchronisation: Do you have the knowledge to get it right?
"Unless agencies use data in the creativity process, every idea or concept carries a massive risk of not meeting the client’s camp.. » More
Reliving the glorious moments from Marketing Excellence Awards Singapore
Catch these video highlights of Marketing Excellence Awards Singapore 2017 ... » More