Will McDonald’s rebranding plan be good enough?
In response to modest growth in sales in the Asia-Pacific and a public relations storm kicked up by the Husi Shanghai meat scandal... » More
Top Stories
House News contributors take to Facebook after shutdown
Despite the shutdown of independent news agency House News on Saturday, contributors will keep the spirit alive through a new Face... » More
![IMG_20140725_123050[1]](http://images.marketing-interactive.com.s3.amazonaws.com/wp-content/uploads/2014/07/IMG_20140725_1230501-e1406281810863-700x419.jpg)
Philippine Star ventures into TV with new lifestyle show
The Philippine Star has become the first newspaper in the country to venture into television with the launch of Modern Living TV.... » More
How tighter budgets are helping online marketing
Tighter budgets might be doing good for online marketing, with APAC marketers tracking greater effectiveness for their efforts, ac... » More
Top and Latest articles
- Dentsu Aegis Network grows its OOH network
- Starcom MediaVest Group makes senior promotions
- Black Sun Singapore appoints creative director
- Will McDonald’s rebranding plan be good enough?
- Consumer confidence in Hong Kong sees big drop
- House News contributors take to Facebook after shutdown
- Philippine Star ventures into TV with new lifestyle show
- Malaysia Airports aims to become retail hub
- Kopiko faces BIR tax evasion case
- Master Report: Marketing to Women
- 6 funniest tweets of Brazil’s World Cup embarrassment
- Germany will win World Cup 2014, Baidu predicts
- LOOK Anti-gambling campaign gets attention after Germany win
- LOOK Share A Coke campaign sizzles in the Philippines
- Why Airbnb’s new “obscene” logo is genius
- Japanese porn star hailed marketing genius
- SIA apologises for social media update on MH17
- NLB in PR storm after “pro-family” move
- Meet JWT’s Nicole Tan
- Peek into Facebook’s new Hong Kong digs [GALLERY]
News
Consumer confidence in Hong Kong sees big drop
Hong Kong’s consumer confidence index reported an eight-point decrease over the previous quarter, from 111 to 103, the biggest regional.. » More
Malaysia Airports aims to become retail hub
Malaysia Airports has chosen Lowe as its strategic retail branding agency, to create consumer engagement platforms for klia2. .. » More
Kopiko faces BIR tax evasion case
Exclusive distributor TriDharma Marketing owes the BIR tax liability amounting to P4.47 billion... » More
Garnier digitises experiential marketing
Garnier takes experiential marketing to the streets where they ask two celebrities to run around asking passers-by to try out essences .. » More
Marketing
Yahoo’s APAC head of business marketing exits
Xerox appoints CMO
StarHub to sponsor Sports Hub
Making small-market e-commerce profitable
Case Study: Pampers grow through play
Digital
Dog Digital bags global Bibby account
Making small-market e-commerce profitable
3 ways to gain brand influence amongst Gen X consumers
Grey Group Singapore launches production arm
Vserv.mobi inks new deal with Microsoft Devices
Advertising
Havas Media Group India appointed digital AOR for Businessworld
IN BRIEF: MORE STORIES FROM THE INDUSTRY
Dentsu Media hires creative agency veteran
BlisMedia hires Amobee co-founder
StrikeAd appoints general manager for APAC
Jobs
Marketing Manager
at Straits Talent Pte Ltd..
» More
Membership Marketing Manager
at Straits Talent Pte Ltd..
» More
Events
5 signs your market research lacks depth
How to ensure your research isn't wasteful. More here... » More
What omni-channel means for retailers
"There are still many retailers without mobile-enabled sites let alone a clear eCommerce strategy." .. » More