Daryl Aiden Yow opens up amidst PR drama while brands carry on with swipes
Following Scoot's post, brands such as F&N Seasons, Shopee Singapore, 99.co, Klaud9 and more have been flaunting their creativity.... » More
Top Stories
Hill + Knowlton opens Shenzhen office
The first international PR agency to open its doors in China 34 years ago, has now expanded its footprint to Shenzhen with Florenc... » More
H&M’s Nyden drops collection with minimal marketing
After the pre-launch in April and minimal information followed, H&M’s new millennial-focused brand - Nyden - finally rolls out its... » More
Robert Gaxiola set to exit manghamgaxiola mcgarrybowen
In an interview with Marketing, Gaxiola shares his views on working in an independent agency, handling shrinking budgets and evolv... » More
Top and Latest articles
- EDB and Edelman Singapore sign 3-year deal in EPIC partnership
- Daryl Aiden Yow opens up amidst PR drama while brands carry on with swipes
- Hill + Knowlton opens Shenzhen office
- H&M’s Nyden drops collection with minimal marketing
- Sing Tao bolsters its supremacy in education & parenting with on-offline marketing solutions
- Fake online reviews on the rise: A marketing strategy for online retailers?
- Robert Gaxiola set to exit manghamgaxiola mcgarrybowen
- Heinemann Asia Pacific picks Happy Marketer as digital agency
- MCI chooses agency to handle integrated marketing duties for SG Bicentennial
- The Master Report: The beauty of loyalty
- Singtel quietly concludes media pitch
- BreadTalk Group to bring new tea cafes to Singapore and Thailand via JV
- Scoot takes a jab at influencer-photographer accused of copying work
- MAC Cosmetics mocked for Ramadan-themed suhoor makeup video
- Discovery and StarHub clash over carriage fees, 11 channels possibly axed
- Top 100 most valuable brands in the world announced
- Trump-Kim summit shoves brand Singapore into the spotlight: What will the perks be?
- TBWA\ Group Singapore crowned Agency of the Year 2018
- Prudential CEO makes video apology amidst stir over incorrect deductions
- HSBC hands global media account to PHD
News
EDB and Edelman Singapore sign 3-year deal in EPIC partnership
The partnership, which will be known as the Edelman Predictive Intelligence Centre in Singapore (EPIC), will address a gap in the data .. » More
Sing Tao bolsters its supremacy in education & parenting with on-offline marketing solutions
In serving a Chinese community that places a very high priority on education, Sing Tao Group has evolved into a highly esteemed source .. » More
Fake online reviews on the rise: A marketing strategy for online retailers?
A CNA programme also spoke to a recruiter, who referred to the practice as a “marketing strategy” to boost sales of a product... » More
Tech in check: Clarks Shoes APAC head of digital Karen Chan
"To win in an intensely competitive environment, be laser-focused on your customers, technology is the enabler.".. » More
Watch
Fun facts behind Don Quijote’s Singapore flagship store [VIDEO]
Famously known as "Donki", the store's retail DNA revolves around convenience, discount and amusement... » More
[Video] What if coffee disappears?
Lavazza imagines this terrible (yet hilarious) scenario by sharing a quirky video... » More
Brands must demonstrate loyalty to customers, not the other way around [VIDEO]
"We believe in investing in our customers for the long-term because they will choose for themselves, the brands that are most loya.. » More
Marketing
SPH’s Sphere Exhibits to bring Beerfest Asia to China
NTUC Fairprice sponsors local professional boxer Muhamad Ridhwan
Hard Rock International names GM for upcoming Desaru Coast hotel
Mockumentary ‘BIRU’ highlights last minute habit of Malaysians during Raya
Maxis banks on World Cup fever with AR Bola Raya app
Digital
3 purposeful and profitable ways to think about AI
20,000 Singapore civil servants to be trained in data analytics by 2023
Traveloka Malaysia and Chubb team up to offer flight insurance plans
CJ WOW SHOP expands reach to Malaysian homes with unifi partnership
Qantas to change website to reflect Taiwan as Chinese territory
Advertising
PubMatic and Publicis Media debut targeted PMP in lead up to World Cup
Private sector key to priming Philippines to be top MICE destination, says PACEOS chair
Publicis Groupe rolls out AI-powered innovation Marcel
Absolut goes live with the Global Selfie campaign at Changi
HPB uses app to try curbing childhood myopia
Jobs
Events
Finalists for Loyalty & Engagement Awards 2018 announced
Gold, silver and bronze winners will be announced for over 30 categories at the L&E Awards 2018. .. » More
Content and data synchronisation: Do you have the knowledge to get it right?
"Unless agencies use data in the creativity process, every idea or concept carries a massive risk of not meeting the client’s camp.. » More