Why its tough for digital folks to become CMOs
“You can name less than ten digital people who become digital CMOs – what does it tell you?”... » More
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Neutrogena unveils the key to beauty with Charlene Choi
Neutrogena has partnered up with Charlene Choi (阿Sa) for a new campaign "initiative is key to beauty" (主動 . 成就美麗), inspiring women... » More
HSBC Premier gets personal in global rebranding campaign
HSBC moves to reposition its premier banking service, with a global advertising campaign promoting a calm and confident brand imag... » More
Disney management reshuffle puts China in center stage
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Top and Latest articles
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- Neutrogena unveils the key to beauty with Charlene Choi
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- HSBC Premier gets personal in global rebranding campaign
- Disney management reshuffle puts China in center stage
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News
Viral Airtel ad slammed for portrayal of working women
Its portrayal of a lady boss that goes home to cook for her husband seems to have angered folks on Twitter... » More
Airbnb targets business travelers
Hospitality company Airbnb has partnered directly with businesses to introduce Business Travel on Airbnb, providing business travel sea.. » More
VivaKi’s trading lead Ramesh exits
Bharad Ramesh, head of trading & partnerships, SEA, VivaKi has left the agency... » More
Jax Coco hops onto the tram
Jax Coco's Jason Ing shares his insights into why his brand decided to go for tram advertising this summer... » More
Marketing
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5 signs your market research lacks depth
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What omni-channel means for retailers
"There are still many retailers without mobile-enabled sites let alone a clear eCommerce strategy." .. » More