Is it time for Malaysian brands to consider regional expansion?
Malaysia’s brand custodians need to achieve a balance between brand consistency and regional flexibility.... » More
Top Stories
Allianz Malaysia rallies public to catch irresponsible drivers
The company has launched a campaign called Malaysians Against Irresponsible Drivers (MyAID) through which it aims to “change drivi... » More
Nissan’s mantra for content marketing success
Nissan on its success strategy in content marketing through the Nissan Media Center. Editor-in-Chief Dan Sloan explains.... » More
LG sparks memories in customers by sending a piece of clothing
LG's new digital-heavy integrated campaign will see 10,000 pieces of clothing mailed out to its customers.... » More
Top and Latest articles
- Shoppers dissatisfied with online shopping experiences
- Is it time for Malaysian brands to consider regional expansion?
- 马莎百货宣布大中华区战略规划
- Allianz Malaysia rallies public to catch irresponsible drivers
- Under Armour launches global campaign
- Harriet Gaywood加入中国凯维公关
- WATCH Microsoft launches a new font that doubles up as teaching tool
- Mindshare launches in New Zealand
- HEAT branding bags PR duties for World Gourmet Summit
- 电通安吉斯中国成立全新部门Amplifi
- What some clever brands did with #thedress
- YouTube tightens rules on brands directly approaching content creators
- Have we gone overboard with SG50 branding?
- LOOK #SG50ShadesOfGrey goes viral
- Agency of the Year 2015 finalists unveiled
- Coca-Cola gets pranked into quoting Hitler on social media
- Facebook’s organic reach over and out, what’s next for brands?
- The rise of the “she-conomy”
- Year of the Goat: The best and worst moments in Chinese New Year branding
- Shopping malls denounced for using live goats for CNY promotion
News
Shoppers dissatisfied with online shopping experiences
A new study shows Asian online shoppers are the least satisfied with their overall online and in-store shopping experience. What brands.. » More
LOOK Place your Domino’s Pizza lunch order on your smartwatch
Pizza delivery experts Domino's Pizza is giving customers yet another new way to place their order, all from the convenience of their o.. » More
Leo Burnett APAC hires regional business development director
He will be based out of Singapore for his new role, was most recently managing partner of Leo Burnett Moscow. .. » More
Designercity brings West Ham United into the digital age
The Hong Kong agency looks to bridge the divide between social media and the club under a global partnership... » More
Watch
Mob-Ex Awards 2015 kicks off in spectacular fashion
Over 340 people attended the 2015 Mob-Ex Hong Kong Awards gala dinner at Hotel ICON, where PCCW and MEC took overall honors. .. » More
What it takes to embrace social selling
In the second installment of our video chat with Tom Skotidas, founder of Skotidas a B2B social media marketing agency, we talk ab.. » More
On the Couch…with NDN Group’s Andy Ann
This week, we speak with NDN Group's Andy Ann about opportunities for and constraints on growth for mobile apps in the travel indu.. » More
Marketing
Standard Chartered clears the decks for new management
Celestial renews rights to Bellator MMA
Coca-Cola celebrates its 100 year old bottles
WSJ taps into entrepreneurial readers in global campaign
Sales and marketing candidates most sought after in 2015
Digital
WSJ+ goes global
Ranbaxy selects Havas Media Group for its digital account
Case study: Maybelline freshens up its online consumer engagement strategy
Men’s Folio and L’Officiel magazines launched in digital
LOOK A douchebag test for creative directors
Advertising
LEWIS PR makes a push into paid media advertising
MediaCorp OOH Media platform diversifies its offerings
MP & Silva bolsters APAC strategic partnership team
DigitasLBi hires SEA head of media
Celestial renews rights to Bellator MMA
Jobs
Events
Outbrain supports Content360 2015
Outbrain has signed on as the official Platinum Sponsor of Marketing Magazine’s Content360 2015. .. » More
The MARKies get a boost in 2015
Marketing’s annual celebration of ideas and creativity to be given its own standalone awards, as part of a number of exciting chan.. » More