How tighter budgets are helping online marketing
Tighter budgets might be doing good for online marketing, with APAC marketers tracking greater effectiveness for their efforts, ac... » More
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Maybank on justifying a move to digital
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Yates to replace Doris Kuok on McCann’s Cathay Pacific team
Yates joins as the airline begins to look outside McCann's dedicated Cathay Pacific Team for branding and digital ideas.... » More
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What does the future hold for outdoor advertising?
What can we do to create human experiences within these spaces?.. » More
Garnier digitises experiential marketing
Garnier takes experiential marketing to the streets where they ask two celebrities to run around asking passers-by to try out essences .. » More
HK4As unveils Kam Fan jury
Check out a list of Kam Fan jury 2014 here. .. » More
Can robot servants overcome marketers’ biggest challenge?
"Humans and machines have the potential to work together to face these challenges in an efficient manner, with humans directing the str.. » More
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5 signs your market research lacks depth
How to ensure your research isn't wasteful. More here... » More
What omni-channel means for retailers
"There are still many retailers without mobile-enabled sites let alone a clear eCommerce strategy." .. » More