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05/03/2015 Thu 11:49 by Apple Lam

AR tech glams up HSBC HK$150 banknote

How do you make an ordinary collectible banknote extra special using technology? Read more on HSBC's marketing gimmick built into ... » More

05/03/2015 Thu 11:34 by Matt Eaton

Google shift Hong Kong PR to Ogilvy

After more than six years with The Hoffman Agency, Google has moved its entire PR business to Ogilvy Public Relations.... » More

05/03/2015 Thu 11:30 by Jennifer Chan

Uth Creative secures Carlsberg’s Rugby Sevens work

After dropping WPP agency JWT, Carlsberg Hong Kong has handed its 2015 Hong Kong Rugby Sevens campaign to Uth creative.... » More

04/03/2015 Wed 13:23 by Contributor

Is it time for Malaysian brands to consider regional expansion?

Malaysia’s brand custodians need to achieve a balance between brand consistency and regional flexibility.... » More

Top and Latest articles

1. Ford adds audio app FM to in-car mobile platform
2. AR tech glams up HSBC HK$150 banknote
3. Google shift Hong Kong PR to Ogilvy
4. Uth Creative secures Carlsberg’s Rugby Sevens work
5. Tokio Marine launches regional brand campaign
6. AWARE Singapore slams Nivea for playing up women’s insecurities
7. Shoppers dissatisfied with online shopping experiences
8. Is it time for Malaysian brands to consider regional expansion?
9. 马莎百货宣布大中华区战略规划
10. Allianz Malaysia rallies public to catch irresponsible drivers

1. What some clever brands did with #thedress
2. YouTube tightens rules on brands directly approaching content creators
3. Have we gone overboard with SG50 branding?
4. LOOK #SG50ShadesOfGrey goes viral
5. Agency of the Year 2015 finalists unveiled
6. Coca-Cola gets pranked into quoting Hitler on social media
7. The rise of the “she-conomy”
8. Year of the Goat: The best and worst moments in Chinese New Year branding
9. Shopping malls denounced for using live goats for CNY promotion
10. Real-time check on what Malaysians are spending on

News

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05/03/15 Thu05/03/2015 Thu 11:51 in China by Staff Writer

Ford adds audio app FM to in-car mobile platform

FM, an audio app that has one of China's largest collection of audio recordings for mobile, is Ford's latest addition to its SYNC AppLi.. » More

05/03/15 Thu05/03/2015 Thu 10:56 in Indonesia by Rezwana Manjur

Tokio Marine launches regional brand campaign

Tokio Marine has launched a company wide rebranding initiative that unifies its Tokio Marine Life and Non-Life marketing efforts... » More

05/03/15 Thu05/03/2015 Thu 10:08 in Singapore by Rezwana Manjur

AWARE Singapore slams Nivea for playing up women’s insecurities

The brand said it used “exaggerated humour” in this video to present a problem-solution ad. More here... » More

04/03/15 Wed04/03/2015 Wed 11:58 in Global by Rezwana Manjur

LOOK Place your Domino’s Pizza lunch order on your smartwatch

Domino's Pizza is giving customers yet another new way to place their order, all from the convenience of their own wrists... » More

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02/09/15 Mon02/09/2015 Mon 09:48 in Hong Kong by Staff Writer

Mob-Ex Awards 2015 kicks off in spectacular fashion

Over 340 people attended the 2015 Mob-Ex Hong Kong Awards gala dinner at Hotel ICON, where PCCW and MEC took overall honors. .. » More

12/17/14 Wed12/17/2014 Wed 10:15 in Global by Rayana Pandey

What it takes to embrace social selling

In the second installment of our video chat with Tom Skotidas, founder of Skotidas a B2B social media marketing agency, we talk ab.. » More

12/12/14 Fri12/12/2014 Fri 12:17 in Hong Kong by Apple Lam

On the Couch…with NDN Group’s Andy Ann

This week, we speak with NDN Group's Andy Ann about opportunities for and constraints on growth for mobile apps in the travel indu.. » More

Marketing

Celestial renews rights to Bellator MMA

Coca-Cola celebrates its 100 year old bottles

WSJ taps into entrepreneurial readers in global campaign

Sales and marketing candidates most sought after in 2015

3 must-know trends for mobile marketing in China

Digital

Ranbaxy selects Havas Media Group for its digital account

Case study: Maybelline freshens up its online consumer engagement strategy

Men’s Folio and L’Officiel magazines launched in digital

LOOK A douchebag test for creative directors

How to #BreakTheInternet this Oscars

Advertising

LEWIS PR makes a push into paid media advertising

MediaCorp OOH Media platform diversifies its offerings

MP & Silva bolsters APAC strategic partnership team

DigitasLBi hires SEA head of media

Celestial renews rights to Bellator MMA

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Events

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17/02/15 Tue17/02/2015 Tue 12:03 in Singapore by Preeti Varadarajan

Outbrain supports Content360 2015

Outbrain has signed on as the official Platinum Sponsor of Marketing Magazine’s Content360 2015. .. » More

29/01/15 Thu29/01/2015 Thu 10:00 in Hong Kong by Staff Writer

The MARKies get a boost in 2015

Marketing’s annual celebration of ideas and creativity to be given its own standalone awards, as part of a number of exciting chan.. » More