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30/07/2014 Wed 12:17 by Rezwana Manjur

Why it’s tough for digital folks to become CMOs

“You can name less than ten digital people who become digital CMOs – what does it tell you?”... » More

30/07/2014 Wed 11:51 by Elizabeth Low

Can PR agencies be as creative as ad agencies?

“Conceptual thinkers are not the purview of ad agencies.”... » More

30/07/2014 Wed 11:29 by Jennifer Chan

Neutrogena unveils the key to beauty with Charlene Choi

Neutrogena has partnered up with Charlene Choi (阿Sa) for a new campaign "initiative is key to beauty" (主動 . 成就美麗), inspiring women... » More

30/07/2014 Wed 10:42 by Apple Lam

HSBC Premier gets personal in global rebranding campaign

HSBC moves to reposition its premier banking service, with a global advertising campaign promoting a calm and confident brand imag... » More

Top and Latest articles

1. Viral Airtel ad slammed for portrayal of working women
2. Airbnb targets business travelers
3. VivaKi’s trading lead Ramesh exits
4. Why it’s tough for digital folks to become CMOs
5. Can PR agencies be as creative as ad agencies?
6. Neutrogena unveils the key to beauty with Charlene Choi
7. Jax Coco hops onto the tram
8. HSBC Premier gets personal in global rebranding campaign
9. Disney management reshuffle puts China in center stage
10. Latest from Facebook: Bolt, an instant visual messaging app

1. 6 funniest tweets of Brazil’s World Cup embarrassment
2. Germany will win World Cup 2014, Baidu predicts
3. LOOK Anti-gambling campaign gets attention after Germany win
4. LOOK Share A Coke campaign sizzles in the Philippines
5. Why Airbnb’s new ‘obscene’ logo is genius
6. Japanese porn star hailed marketing genius
7. SIA apologises for social media update on MH17
8. Meet JWT’s Nicole Tan
9. Peek into Facebook’s new Hong Kong digs [GALLERY]
10. NLB in PR storm after “pro-family” move

News

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30/07/14 Wed30/07/2014 Wed 12:44 in India by Rezwana Manjur

Viral Airtel ad slammed for portrayal of working women

Its portrayal of a lady boss that goes home to cook for her husband seems to have angered folks on Twitter... » More

30/07/14 Wed30/07/2014 Wed 12:35 in Global by Staff Writer

Airbnb targets business travelers

Hospitality company Airbnb has partnered directly with businesses to introduce Business Travel on Airbnb, providing business travel sea.. » More

30/07/14 Wed30/07/2014 Wed 12:25 in Singapore by Rezwana Manjur

VivaKi’s trading lead Ramesh exits

Bharad Ramesh, head of trading & partnerships, SEA, VivaKi has left the agency... » More

30/07/14 Wed30/07/2014 Wed 11:03 in Hong Kong by Apple Lam

Jax Coco hops onto the tram

Jax Coco's Jason Ing shares his insights into why his brand decided to go for tram advertising this summer... » More

Marketing

Yahoo’s APAC head of business marketing exits

Xerox appoints CMO

StarHub to sponsor Sports Hub

Making small-market e-commerce profitable

Case Study: Pampers grow through play

Digital

Dog Digital bags global Bibby account

Making small-market e-commerce profitable

3 ways to gain brand influence amongst Gen X consumers

Grey Group Singapore launches production arm

Vserv.mobi inks new deal with Microsoft Devices

Advertising

What does the future hold for outdoor advertising?

WATCH General Mills teaches you #HowToDad right

Havas Media Group India appointed digital AOR for Businessworld

IN BRIEF: MORE STORIES FROM THE INDUSTRY

Dentsu Media hires creative agency veteran

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Marketing Manager

at Straits Talent Pte Ltd..
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Membership Marketing Manager

at Straits Talent Pte Ltd..
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Events

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18/06/14 Wed18/06/2014 Wed 17:06 in Singapore by Preeti

5 signs your market research lacks depth

How to ensure your research isn't wasteful. More here... » More

10/06/14 Tue10/06/2014 Tue 12:26 in Singapore by Ambrish Bandalkul

What omni-channel means for retailers

"There are still many retailers without mobile-enabled sites let alone a clear eCommerce strategy." .. » More