Scoot ropes in employees and consumers for genetic science experiment
Engaging Scoot employees and consumers alike, the airline is embarking on an industry-first experiment to prove that travel is an ... » More
Top Stories
Harbour City to launch first shopping mall prepaid gift card in July
The majority of people will buy gift vouchers instead of actual gifts, according to a survey conducted by Hong Kong’s largest shop... » More
Burger King Russia apologises for World Cup pregnancy promo
Burger King Russia offered a lifetime supply of Whoppers to the women who can "ensure the success of the Russian team for generati... » More
K11 announces new flagship mall K11 MUSEA
K11 Group announced the naming of its latest flagship project at the 3 million-square-foot Victoria Dockside as K11 MUSEA, to be o... » More
Top and Latest articles
- Honor enters Indonesia, strikes multiple partnerships to connect with youth
- PaperOne sponsors Indonesia team for 2018 Asian Games
- Accenture expands partnership with Save the Children in Indonesia
- EV Hive bags US$20m in funding, eyes regional rollout
- Scoot ropes in employees and consumers for genetic science experiment
- Harbour City to launch first shopping mall prepaid gift card in July
- Burger King Russia apologises for World Cup pregnancy promo
- K11 announces new flagship mall K11 MUSEA
- IHG unveils upscale brand ‘voco’, aims to open 200 voco hotels in 10 years
- MyRepublic CMO ahead of brand refresh: ‘We are not that young kid next door’
- Sony Singapore and Uniqlo issue statements over Daryl Aiden Yow saga
- Singtel quietly concludes media pitch
- Scoot takes a jab at influencer-photographer accused of copying work
- MAC Cosmetics mocked for Ramadan-themed suhoor makeup video
- Discovery and StarHub clash over carriage fees, 11 channels possibly axed
- Daryl Aiden Yow opens up amidst PR drama while brands carry on with swipes
- Top 100 most valuable brands in the world announced
- Trump-Kim summit shoves brand Singapore into the spotlight: What will the perks be?
- Prudential CEO makes video apology amidst stir over incorrect deductions
- CMO Howie Lau and VP of brand experience Oliver Chong exit from StarHub
News
PaperOne sponsors Indonesia team for 2018 Asian Games
PaperOne is a paper product brand under APRIL Group... » More
EV Hive bags US$20m in funding, eyes regional rollout
The investment was led by Softbank Ventures Korea, H&CK Partners and Tigris Investment... » More
IHG unveils upscale brand ‘voco’, aims to open 200 voco hotels in 10 years
Voco is expected to drive "significant" incremental growth for IHG, with an expectation to open over 200 voco hotels in urban and leisu.. » More
Sports media rights in APAC to spike 22% in market value due to digital demand
Over-the-top delivery is becoming the main driver of rights inflation, opening up new opportunities for rights-holders while adding new.. » More
Watch
Fun facts behind Don Quijote’s Singapore flagship store [VIDEO]
Famously known as "Donki", the store's retail DNA revolves around convenience, discount and amusement... » More
[Video] What if coffee disappears?
Lavazza imagines this terrible (yet hilarious) scenario by sharing a quirky video... » More
Brands must demonstrate loyalty to customers, not the other way around [VIDEO]
"We believe in investing in our customers for the long-term because they will choose for themselves, the brands that are most loya.. » More
Marketing
Voice of Children and Publicis One urge consumers to take action with new anti-bullying spot
Ministry of National Development raises awareness about HDB schemes with new housing campaign
SPH’s Sphere Exhibits to bring Beerfest Asia to China
NTUC Fairprice sponsors local professional boxer Muhamad Ridhwan
Hard Rock International names GM for upcoming Desaru Coast hotel
Digital
3 purposeful and profitable ways to think about AI
20,000 Singapore civil servants to be trained in data analytics by 2023
Traveloka Malaysia and Chubb team up to offer flight insurance plans
CJ WOW SHOP expands reach to Malaysian homes with unifi partnership
Qantas to change website to reflect Taiwan as Chinese territory
Advertising
Millennials: Shaping the future of marketing
PubMatic and Publicis Media debut targeted PMP in lead up to World Cup
Private sector key to priming Philippines to be top MICE destination, says PACEOS chair
Publicis Groupe rolls out AI-powered innovation Marcel
Absolut goes live with the Global Selfie campaign at Changi
Jobs
Events
Finalists for Loyalty & Engagement Awards 2018 announced
Gold, silver and bronze winners will be announced for over 30 categories at the L&E Awards 2018. .. » More
Content and data synchronisation: Do you have the knowledge to get it right?
"Unless agencies use data in the creativity process, every idea or concept carries a massive risk of not meeting the client’s camp.. » More