Asia's leading source of advertising, marketing & media news.
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Tech
ChatGPT introduces 'Trusted Contact' feature for self-harm safety alerts
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News
How adidas turned backyard football into World Cup mythology
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Opinions
Sorry millennials, Gen Z isn’t reading all that copy
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Opinions
Confessions of a CMO: Why I’m opting out of the 'Mother’s Day circus'
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Tune In
Gen Z Perspectives: Lazada CMO exits and The Devil Wears Prada 2
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How can brands win hearts when AI does the shopping?
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Hyundai ditches cars behind to ride the K-wave
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Calbee goes monochrome amid Middle East supply crisis
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McDonald’s NZ turns leftover pickle juice into football recovery hack
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Honda New Zealand hands creative remit to Thompson Spencer
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Billie Eilish just turned Roblox into her concert stage
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LUX wants women to hold their heads high, literally
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Leon Communications strengthens financial content capabilities
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Heineken wraps global agency review in bid for scale and consistency
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StanChart HK wins big at Marketing Excellence Awards HK 2025
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Alliance Bank Malaysia crowned overall marketer of the year at the Marketing Excellence Awards 2025
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Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025
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BCA named ‘Marketer of the Year’ at MEA Indonesia for the third year running
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