[Infographic] Which fast food chain is the healthiest in Hong Kong?

Many people are more conscious about health issues nowadays. Organic food, food supplements, regular exercises are increasingly popular. These trends are even making their way into fast food restaurants.Are Hong Kong people in favour of healthy dining? According to research firm YouGov, in a fast-paced city like Hong Kong, almost 40% of survey respondents visit fast food restaurants more than 10 times per quarter.But almost 9 in 10 (88%) are also aware of the importance of healthy eating and say they are willing to pay more for healthier food.The top five fast food brands in terms of consumer awareness in Hong Kong are McDonald’s (94%), KFC (88%), Café de Coral (87%), Starbucks (84%) and Fairwood (82%).But looking at how respondents rank fast food restaurants in terms of how healthy the food is, Café de Coral is ranked top (most healthy), scoring 7.13 out of 10, followed by Subway (score 7.12) and Maxim’s MX (score 6.95).McDonald’s comes in at a 4.29 score, but still ahead of Burger King (score 4.09), and what is perceived to be most unhealthy, KFC, which scores just 3.84. But the majority of people welcome McDonald’s idea of launching a healthier branch.As the fast food giant has recently opened the world’s first McDonald’s Next in Hong Kong. In customer's eyes, is it just another short term gimmick, or is the next health trend to be found beyond the golden arches?The survey finds that 64% of respondents are aware of the launch of McDonald’s Next. Among that, 79% say they are likely to visit McDonald’s Next.For the remaining people who are not aware of the launch of McDonald’s Next, still, 72% say they are likely to visit this new restaurant. Even though the prices at McDonald’s Next are more expensive than a normal McDonald’s, the majority of respondents still want to visit because they want to try something new (47%), think the prices are still affordable (38%), and like to eat healthy in general (35%).The survey took place in late February 2016 by conducting an online poll among 995 Hong Kong people.