We Are Social nabs Bates Chi & Partners' MD Christina Chong

Christina Chong has been appointed MD of We Are Social, the socially-led creative network, in Singapore. She joins from Bates Chi & Partners, where as managing director she built its digital and social capabilities in Singapore. She was with Bates Chi & Partners since late 2014.Previous to that, she spent eight years at BBH where she held the roles of managing partner and head of account management. Chong brings a total of 19 years of integrated communication experience across a range of industry categories including hospitality, FMCG and financial services.Nathan McDonald, co-founder of We Are Social said: "We’re very excited that we’ve secured someone with such a vast breadth of industry exposure and knowledge to lead our offering in South East Asia. Chong’s board-level experience and leadership skills will be instrumental to driving even further growth for We Are Social’s clients in the region.”Chong said: "Social in Asia is growing at at a faster rate than Europe or the US which makes it an incredibly exciting place to be. We Are Social’s unique mission, to put social thinking at the centre  of marketing, is set to transform communications for brands in the region and it’s a hugely exciting time to join. I am delighted to be heading up the team in Singapore and look forward to helping our clients take their marketing to the next level."Chong takes over from Don Anderson, who left his role as We Are Social’s managing director in Singapore this March to join YouTube in a senior regional role. In the interim, Simon Kemp, We Are Social’s regional managing partner, has been managing the Singapore business.Kemp will now split his time between We Are Social's global consulting and training offering and Kepios, a strategic business consultancy, which he founded with We Are Social in 2015.We Are Social has gone from strength to strength since launching its first office in Asia five years ago, winning several awards including the Marketing Interactive's 2015 Loyalty & Engagement Awards. Since opening its doors the business has grown from one employee to over 40, and has just moved into brand new 6,000 square foot new office space in the fashionable Ann Siang enclave.