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Outbrain promises publishers real-time tracking of revenue value of content

Outbrain has unveiled Automatic Yield, a patent-pending technology that allows publishers to track the revenue value of content in real-time.

Outbrain is currently in the process of rolling-out Automatic Yield across Asia Pacific with Singapore Press Holdings Limited (SPH) being the first partner to trial this technology in the region. Outbrain will continue to pursue plans to grow the adoption of this revolutionary technology across the market in the coming weeks and months.

For the first time on the web, Outbrain will launch a paid-for solution that provides proprietary insights into all aspects of a publisher’s revenue, not just Outbrain revenue, marrying real-time revenue value to the owned content a publisher circulates throughout its site. This will allow Outbrain’s publisher partners to monetise audiences based upon an immediate understanding of each and every piece of content through a single dashboard.

“Automatic Yield solves one of the core problems digital publishers have faced from the beginning: how to connect content programming and revenue delivery with a single piece of technology,” said Yaron Galai, co-founder & CEO, at Outbrain.

“Through Automatic Yield, Outbrain provides a unifying layer that brings revenue and editorial teams together and affords media companies with the technology and data they need to track the value of all content in real-time, maximize their revenue streams and grow their audience. Our vision is to offer a single platform that allows publishers to manage and optimise all their revenue and afford them a revenue tool that editors will love.”

Outbrain is also launching a Total Value Report. This new revenue reporting allows a publisher to see and manage all their revenue through a single dashboard from all different partners (Outbrain and non-Outbrain), traffic sources (e.g. Google, Facebook, Twitter, etc.), verticals, devices, users and much more. The publisher will see their “total revenue” for the selected timeframe within the dashboard and have the ability to dig into the data at a micro level.

“In my 20 years in digital media, there has never been a way for publishers to really understand or measure the value of each and every piece of content they produce and publish,” said Sigrid Kirk, vice president APAC of Engage at Outbrain. “For the first time, Automatic Yield answers that question, and enables them to make critical decisions about what content is most valuable, what content to produce, to promote and distribute and how to most effectively monetise that content. Using the Outbrain Platform and Automatic Yield, publishers can now manage their content and traffic to maximise both user engagement and revenue.

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