Eye wear manufacturer Oakley will be launching its One Obsession campaign later today with the hashtag #LiveYours.
Working with Eleven Inc as the lead creative agency, the multi-channel brand campaign spans 22 countries and includes digital, social, advertising, outdoor, retail activations, live events and an enhanced digital experience onÂ oakley.com/oneobsession.
Meanwhile the â€śOne Obsessionâ€ť film will debut on Oakley.com, and all social and digital channels. The film features professional and non-professional athletes.
Through the campaign, Oakley will be rallying consumers to joinÂ the brandâ€™s global network of athlete ambassadors in living out their passions. The campaign encourages fans to join over 450 Oakley athletes in sharing and celebrating favourite spacesâ€“ from a remote mountain peak, backyard trail, secret surf spot or suburban garage. This campaign also aims to promote theÂ conversation around â€śWhere does your obsession take you?â€ť .
Quoted on Transworld Business, Oakley SVP of marketing David Adamson said the new campaign was crafted to inspire and engage consumers around the hashtag â€ś#LiveYoursâ€ť and a series of one-minuteÂ narratives that feature Oakley athletes. This will be rolled out over the course of the year.
â€śWith One Obsession, we are excited to facilitate conversations with professional athletes â€“ enabling them to connect with consumers through new, shared experiences,â€ť Adamson added.