NIVEA MEN’s is teaming up with stars from the Harimau Malaysia team, Baddrol Bakhtiar and Zaquan Adha to mentor local football teams from around Malaysia.
In this latest instalment of the MYPadang campaign created by FCB Kuala Lumpur, NIVEA’s creative agency, nineteen teams qualify for the opportunity to be coached under #MYPADANGBADDROL or #MYPADANGZAQUAN. Each respective Harimau Malaysia star will be mentoring and providing guidance.
The training will lead up to a head-to-head match with RM10,000 worth of cash and NIVEA products to be won. Also on the table is the chance to be featured on TV during Media Prima’s TV3 and TV9 airing of the Malaysian FA Cup and Super League matches.
The partnership with Bakhtiar and Adha for the MYPadang campaign is to last from Feb to May 2017.
“We’re excited to have NIVEA MEN’s MYPadang continue its goal of elevating Malaysian grassroots football. NIVEA MEN believes in giving men the right start and confidence to face every day challenges, on and off the field. It’s a platform we’re proud to support, to help these teams unlock their potential and bring their game to the next level,” said Ng Hock Guan, Beiersdorf Malaysia’s country manager.
Natasha Aziz, head of account management for FCB KL, added, “This campaign is a bit of a passion project. It’s always great to work with passionate people whether they passionately play, coach or support football regardless of league or status. Even in its third year, we’re finding bigger ways of supporting the football culture in Malaysia because there’s a genuine passion to want the sport to do better.”