DBS Bank and GO Communications win big at the PR Awards 2024

DBS Bank surpassed competitors at MARKETING-INTERACTIVE's 11th annual PR Awards as the “Overall Brand Champion" after securing two gold, one silver, and two bronze trophies in fan-favourite categories, such as “Best Employee Engagement/Internal Communications” and “PR Team of the Year (Brand)”, ", "Moments that matter with OneBot", and "You Spoke, We Listened" were key campaigns that stood out to the jury panel.

In second place was Geneco with a collection of five silver and two bronze trophies. This achievement was attained with their four campaigns: “#GenecoFiVesta”, “#MySecretGarden”, “#HappilyEverAfter” and “#GreenForProsperity”. Close behind was Alliance Bank Malaysia with their campaigns “allianceonline Mobile App (AOM) System Down Recovery Efforts” and “ACCELER8 -A TRANSFORMATIVE GROWTH STRATEGY” that rewarded them with two gold and a bronze.

Additionally, exceptional campaigns from various brands, including Changi Airport Group, Globe Group, MACH, CapitaLand Investment, GO Communications, GoPro, Sony PlayStation, Tune Talk, Unilever Singapore, McDonald's Singapore, Tesla, AIA Singapore, Asia Pacific Breweries Singapore, Heineken Asia Pacific, QNET, RHB Singapore, were acknowledged for their quality and earned well-deserved acclaim.

GO Communications took the lead with the title of "Overall Agency Champion", with a haul of seven gold and four silver for their work on campaigns such as “LEGO 90-Year Anniversary” with Tate Anzur for LEGO, “God of War: Ragnarok” for Sony PlayStation, and “Hero 12 Black” for GoPro. These campaigns stood out in a plethora of categories, including “Best PR Campaign: Electronics & Gadgets”, “Best Use of Celebrities/Influencers”, and “Best PR-led Integrated Communications”.

In runner-up, Golin took home four gold, two silver and one bronze with their campaigns that included “Feeling Cards: A family mental wellness initiative by McDonald's Singapore” for McDonald’s Singapore, “LinkedIn Job Trust Campaign” with Brand2Life UK for LinkedIn, and “The Magnum Classic Remix Arcade” with Jack Morton Singapore for Unilever Singapore. On Golin’s heels was CampaignLab with one gold, two silver and a bronze for their campaigns “Dirty Weekend Away” for MACH and “Art of Mixology” with VANDAL for Kingpin.

Highlighting clear winners among the campaigns, the judges were delighted to observe a diverse array of industries innovating PR and media campaigns, fostering enduring client-brand relationships.

The distinguished 43-member judging panel comprised of notable brands, including Alstom, Astellas, International Markets Commercial, Bayer, Cartier, Colliers, Cushman & Wakefield, Diageo, Dyson, Four Seasons Resorts Bali, GE Vernova, Group-IB, Hitachi Energy Indonesia, Hong Kong Tourism Board , Huawei International, ITTF Group, Michelin, APAC, Mudabala Energy, National University of Singapore, Pos Malaysia, Pure Storage, Reckitt Indonesia, SHEIN, Siemens Healthineers, Singapore Pools, Singlife, Singtel, Sodexo Services Asia , Sony Music Entertainment, Surge Fitness & Lifestyle, Telenor Asia, Tenaga Nasional, The LEGO Group, The Travel Corporation, The Westin Jakarta, UEM Edgenta, Wyndham Destinations Asia Pacific, XL Axiata, York Hotel Singapore, ZALORA, and Zuellig Pharma.

The MARKETING-INTERACTIVE team extends sincere gratitude to the judges for dedicating their valuable time and for conducting meticulous evaluations of each submission. Additionally, the team would like to thank silver Sponsor PR Newswire, and official Beer Partners Heineken Silver and Tiger SOJU for enlivening the night.

Congratulations to all the finalists and winners of the PR Awards ceremony that took place at the Pan Pacific Singapore on the 22nd of March, and we look forward to reconnecting in the 12th edition next year.

Explore the complete list of PR Awards winners here.