An ad by English retailer Marks & Spencer is causing quite a frenzy online.
The ad, which aims to promote the vitamin D nutrients in its bread, reads: Putting the D in bread.
Netizens were quick to call out the gaffe, pointing out a parallel to a slang: “putting the D” – which has a more X-rated meaning.
Some users on Twitter even questioned if it was truly a marketing failure or a stroke of genius, given the amount of attention the ad has gotten from various publications.
Here are some of Twitterverse’s sexcited responses:
— Lloydie (@LloydieJL) August 18, 2015
— Mark Duffy (@copyranter) August 17, 2015
However, some were critical of the ad:
— Auntie Pegg (@AuntiePegg) August 18, 2015