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LOOK This Marks & Spencer ad gets unintentionally sexual

An ad by English retailer Marks & Spencer is causing quite a frenzy online.

The ad, which aims to promote the vitamin D nutrients in its bread, reads: Putting the D in bread.

Netizens were quick to call out the gaffe, pointing out a parallel to a slang: “putting the D” – which has a more X-rated meaning.

Some users on Twitter even questioned if it was truly a marketing failure or a stroke of genius, given the amount of attention the ad has gotten from various publications.

Here are some of Twitterverse’s sexcited responses:

  However, some were critical of the ad:

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