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Lowe, SM mounts art exhibit featuring Cannes-winning ad campaign

Lowe Philippines and SM Prime Holdings have mounted an art exhibit showing off a Cannes Lion-winning ad campaign that recycled plastic litter into artworks.

The three art pieces depict scenes from the Philippines during flood season made entirely by used plastic bags, covers and wrappers that are largely responsible behind clogged waterways.

Lowe with be creating a fourth “Eco Bag” artwork from donated plastic bags from SM shoppers, which will be collected during the exhibit. It will be open until 14 September at the SM Aura Premier Mall in Taguig City.

The Eco Bag campaign scooped Silver and Bronze Lions at this year’s Cannes Lions international advertising festival, held in France.

Lowe Philippines’ chief creative officer and president, Leigh Reyes, explains: “So much suffering and damage occurs because of the misuse and disposal of plastic bags, and yet it can be remedied with a simple change in behaviour. The Eco Bag campaign is intended to both raise awareness of this issue, and also give people a notable and alternative way to remember it: art!”

Credits
Grace Magno    Vice President For Advertising, Sm Prime Holdings Inc.
Leigh Reyes    President/Chief Creative Director, Lowe Philippines
Joel Banzil    Creative Director
Mario Serrano    Creative Director
Sonia Pascual    Associate Creative Director
Gabie Osorio    Senior Art Director
Peter Mutuc    Senior Art Director
Pam Demetillo    Art Director
Charles Floria    Art Director
Aimee Sarmiento    Business Unit Director
Gerald Lim    Account Director
Jake Fernandez    Print Production Director/Photographer
Arnel Carangan    Final Artist
Roger Rapacon    Final Artist

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