SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

Louis Vuitton for the win

On the City front page of today’s South China Morning Post is Kim Jong-un chatting on his phone in front of the Louis Vuitton in Tsim Sha Tsui.

No, to my (and maybe your) dismay, the French luxury brand is not doing a collaboration with the Korean dictator.

The look-alike – who turned out to be a 34-year old Hong Kong – based Australian drummer known as Howard – just happened to be standing in front of the brand in his new look when the reporter snapped the shot.

Ironically, however, the coverage coincides with a front page Dior banner, which, according to SCMP’s rate card, costs HK$118,440, and on the same page as the imposter, a Shanghai Tang ad that cost HK$37,190.

But in the eyeball battle between “Kim Jong-un” versus bracelets and Christmas gifts? The winner is obvious.

And whether the Louis Vuitton wants to be associated with the dictator or not, at least its brand – along with the new spring/summer 2014 new shoes in the display cabinet – got free media for, well, doing absolutely nothing.

Read More News

in Hong Kong by

IPPUDO Coupon Goes Digital

IPPUDO launched its first iOS and Android application, allowing customers to collect coupon stamps with POS system on mobile devic..

in Philippines by

Canva opens shop in Manila

Online graphic design platform expands outside of Sydney by opening an office in the Philippines just 11 months from its debut...

Trending

Leave a Reply

You must be logged in to post a comment.