Keep cool and vote

It's two days to the General Elections and to counter the elections fever, Koyabashi Healthcare (Malaysia), together with its agency of record Dentsu Utama, have come up with a solution.The Japanese brand will deploy a sampling exercise by offering free Koolfever Cooling Gel Sheets to the general public in large gatherings.According to Carrin Tun, marketing manager of Koyabashi Healthcare (Malaysia), the build-up to the general elections is the perfect opportunity to prove Koolfever's efficacy."Crowds, the heat and even the high emotions all contribute to that hot, heaty feeling. So rather than endure the discomfort, why not seek immediate relief with Koolfever," she said.Koolfever is Japan's best selling heat-relief patch. Originally developed to provide effective and convenient relief for children suffering from a fever, Koolfever has gained popularity even among adults.The patch with a unique blue cooling gel absorbs and disperses heat effectively, cooling the body down.Koyabashi joins the list of brands, including The Last Polka, KFC and AirAsia, that are running promotions and advertising in line with the General Elections 13.