Isobar names chief experience officer for APAC

Isobar has appointed Cheyney Robinson as its chief experience officer of EMEA and Asia Pacific.Robinson joins Isobar, part of the Dentsu Aegis Network, from IBM Interactive Experience, where she held the post of chief creative officer, Europe. She will be based in London and report to Jean Lin, Isobar's global CEO.Robinson’s remit is to lead and further evolve the agency’s experience and service design offering across EMEA and Asia Pacific. Robinson will also join Isobar’s global creative excellence council to further elevate the agency’s creative output.Previously, she has worked as creative director at SapientNitro and Razorfish and is experienced in creating future-state experiences, multi-channel enablement and omni-channel strategy. Robinson’s client experience is across a panoply of creative and strategic engagements spanning international fashion, luxury, automotive and retail brands.Lin said: “Connecting powerful narrative with world-class customer experience is one key factor for brands to succeed in today’s omni-channel world.  We are committed to helping our clients in unleashing the power of digital and transfigure complexity into sophisticated, elegant and meaningful user experiences. "Robinson said: “I am delighted to join Isobar as chief experience officer in a phenomenal role that connects brand creative and customer experience. Isobar has a relentless focus on innovation and delivering ‘Ideas Without Limits’. "