Glispa Global Group has expanded into Southeast Asia with a new office in Singapore. Glispa also appointed the former Google executive and mobile marketing veteran, Christian Nguyen, as the general manager Southeast Asia to oversee the growth and operations in the region.
Prior to this appointment, Nguyen held positions such as head of mobile (Southeast Asia) at Google, head of brand sales at AdMob, as well as country sales manager at Microsoft.Nguyen will use his in-depth knowledge in mobile marketing to serve mature markets such as Singapore, hyper growth m-commerce markets like Indonesia, as well as the emerging mobile markets such as in the Philippines, Thailand and Vietnam.
Glispa Global Group supports global advertisers, app developers, and publishers to achieve user acquisition and monetisation goals via programmatic advertising and marketing efforts. The Singapore location will serve as the regional headquarters for Glipsa to provide mobile marketing solutions for clients in the region.
“Southeast Asia is the next digital frontier with a major behavioral shift to a mobile- first society, and Glispa is well positioned to help brands and app developers capitalise on this phenomenal growth,” Christian Nguyen, Glispa general manager of Southeast Asia, said.