Brands show their spook-tacular side this Halloween

Trick or treat? Its that time of the year when you can safely wave to the zombie walking down the street or the ghouls sitting in your garden (although that would be legitimately creepy). This pumpkin season usually draws out marketers from their corners to create some spook-tacular campaigns. Here are some we spotted.Burger KingA Burger Kind located in Queens, New York, dressed itself up as the ghost of its competitor McDonalds. It put up a cheeky sign that read "Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween". This was picked up globally by various media outlets.This is not the first time the burger joint has taken a jab at McD's.Santander CyclesIn London, cycle brand Santander Cycles advertised its new Blaze Laserlight in a new ad. Starring Jessica Ennis-Hill and a werewolf, the video highlights the benefits of the new light. Having launched just last week, it currently has 408,911 views on YouTube.M&MThe Halloween bug also bit candy makets M&M. The company launched a series of around the spooky theme. Our  favourite one has been the ad which dramatises the famous scene from the movie Physcho. Launched at the beginning of the months it has over 1,800,000 views on YouTube.ASDAThe retail supermarket, on its Facebook page, launched an unconventional campaign which addressed “werewolves’” and their while deciding the costumes to wear on Halloween night. With a concept that it caters to all kinds of customer, the advertisement indeed was “different" and generated more than 11, 000 views over YouTube.BarcardiThe company unveiled a haunted house called “Nocturnal awakening” by Kenzo Digital. Erected at a party in New York, the house was constructed in 3 days and saw over 400 attendees. Moreover, the company's signature bat was featured prominently throughout the installation, including 800 3-D-printed bats. The video uploaded by the company on YouTube has more than 5000 views.Ocean ParkOcean Park, amusement park, in Hong Kong,  with a new marketing approach engaged its customers with the use of 360 degree video and VR technology. Starring Helena Law, a local actress known for her roles in horror movies, Ocean Park’s latest 360 degree video released online bring viewers into a haunted school.It has over 257,093 views on YouTube.AirbnbAirbnb announced that Bran Castle in Transylvania, the inspiration for Dracula’s castle, has been listed on Airbnb as part of this year’s Halloween treat. Passionate Dracula fans will have the chance to risk their necks for one night of spooky horror at the legendary vampire lair and be hosted by the great grand-nephew of Bram Stoker himself, Dacre Stoker.iflix MalaysiaThe company has launched a new Halloween-themed campaign which sees various horror characters invading the streets of Klang Valley. It aims to highlight iflix’s horror content especially leading up to Halloween.Resorts world Sentosa (RWS)RWS launched a scare campaign to lure visitors Universal Studio Singapore’s Halloween Horror Nights 6 approximately two months ago. It also launched a TVC to go along with it. This has gotten over 800 likes and 300,000 views on YouTube to date.Legoland MalaysiaLegoland Malaysia launched an advertisement titled “Halloween Brick-or-Treat” a month ago. It showcased the kind of activities Legoland has conducted in the past on Halloween and hoped to entice more visitors this year.Moreover, in an effort to brand it as a family activity, the company on its Facebook pages encourage parents to bring their kids to the Halloween event.Have you seen any other cool executions?