Ogilvy & Mather has hired Arindam Chatterjee as regional planning director. He will be working across a portfolio of international brands such as Mondelēz International (Cadbury), Yum! Brands (Pizza Hut) and Kimberly-Clark (Huggies and Kotex).
He reports to Soames Hines, the client lead for O&M Asia Pacific and Paul Matheson, regional head of planning.
Chatterjee will be based in Kuala Lumpur where O&M has a Southeast Asia hub for a number of clients and will partner with Campbell Cannon and Daan van Rossum, as well as chief creative officer, Gavin Simpson.
Chatterjee’s 19 years of experience includes strategic planning roles with a number of agencies across South and Southeast Asia, including India, Malaysia, Indonesia, Thailand, and Singapore for businesses such as P&G, Nestlé (Nescafe, Maggi), PepsiCo, Fonterra, and Yum! Brands, to name a few. Prior to joining Ogilvy, he was executive planning director for Publicis from 2008 to 2014 across Malaysia, Indonesia and Singapore. He was based in Singapore from 2013.
Hines said, “Clients are looking for marketing that is more effective and more cost efficient, as well as more innovative. That means agencies working in new and evolving service models. Chats’ appointment further strengthens our data and insight capabilities in Kuala Lumpur and links those with the planning insights that clients still need as a basis for effectiveness. He will be playing a key role in expanding our ‘dynamic content’ hub in addition to his client responsibilities.”
Kent Wertime, COO of O&M Asia-Pacific and chairman of Ogilvy Malaysia, said, “In addition to his client responsibilities, he will play a role, along with a number of other key team members, in expanding our NOVA social media content studio, which provides new forms of online brand content.”