Apple is widely tipped to launch iRadio later today, an ad-supported free music service which can suggest music based on Apple users song list on iTunes.
An attempt to compete with the likes of Google’s Pandora, Spotify and upstarts like Grooveshark, 8tracks and Songza; iRadio also serves as reason for smartphone users to stay with the operating system.
Music providers will get a share of the ad revenue.
Apple has signed on with Warner and Universal music and is said to be in talks with Sony and its publishing arm, Sony/ATV.
News of the long-anticipated Apple TV and a TV App Store are also rumoured to publicise at the Worldwide Developers Conference, traditionally a launching pad for new Apple products.
This announcement comes a weekend after Jay-Z and Samsung said they’re close to finalising a music streaming service whereby the programme will mainly act as a vehicle to promote the singer’s company, Roc Nation, as well as his own music.
Currently, Samsung already has a subscription-based streaming service, Music Hub, and the latest collaboration may be its effort to expand or retool it.