Anna Sui grabs local agency
share on
Anna Sui takes on local digital agency Rice5 for its global website revamp earlier this month.Rice5 general manager Alex Yu said the agency won against a New York-based agency in the pitch.As his first global account, Yu adds that luxury cosmetics’ involvement in the online sphere is necessary given the fierce competition in the industry.“The change in customer behaviour is a reality: so even though Anna Sui already has a relatively younger audience compared to other higher-end cosmetic brands, expanding on digital will let them have a deeper grip in their list of top-of-mind brands,” said Yu.
share on
Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window