Alisports expands sport businesses with CSM

Alibaba Sports Group, Alisports, and global sports and entertainment group CSM have entered into a partnership to develop and run a range of global sport properties and develop mass participation events across China.The partnership will see bespoke events created across a number of sports at elite and grassroots level targeting Alibaba’s half a billion users and turning them into sportsmen and women and sports fans.Zhang Dazhong, chief executive of Alisport, said the partnership can bring greater and better products and services to all sports fans in China by combining CSM’s extensive knowledge across all sports and Alisports’ dominance in internet-based technologies.Zak Brown, CSM Group CEO, said: “We want to help them change the way people engage with and participate in sport, giving sports fans across China easier access to and more interaction with sport.”