AdAsia adds on more programmatic capabilities

Internet advertising company AdAsia Holdings has launched its AdAsia Digital Platform, an advertising platform providing programmatic buying and integrated report management system.AdAsia Ad Network has also commenced operation. Through this ad network, it becomes possible for advertisers and agencies to access the media buying of Southeast Asian countries’ local media and publishers.Through this service, advertisers and agencies will be able to access multiple DSPs and advertising networks, advertise to AdAsia Ad Network, directly deal with premium publishers, use an integrated reporting management system, browse all creative reports and access next-generation TV advertising platforms.Currently, AdAsia Digital Platform has already been scheduled for implementation in 30 different companies, with plans to further expand on platform functions and scale of the advertising network, achieving proceeds of 10 million USD within 2016.(Photo courtesy: Shutterstock)