ZALORA is partnering with SPH Magazine’s Women’s Network. The partnership will see both organisations share editorial content and syndication between SPH Magazine’s Women’s Network Magazines and ZALORA’s fashion magazine, ZCOOP, as well as cross-channel promotions on their social media pages.
The partnership will include content syndication, content production and cross-channel promotion through social media and other publications. ZALORA deals will also be available to readers of SPH Magazines through this partnership and special subscription rates will be given to ZALORA customers.
Tito Costa, chief marketing officer of ZALORA Group, said, “Media consumption is at its height in Singapore, and as a leading fashion e-tailer, ZALORA must communicate our fashion proposition in an entertaining manner and establish authority in curating styles. As such, ZALORA recognises the need to invest in engaging consumers through different touch points as well as providing an optimised presence on mobile devices.”
He added that the partnership with SPH Magazines Women’s Network will allow us to deliver content that our consumers want and need while tapping onto that to build a stronger brand.
“We are very excited to see what SPH Magazines Women’s Network will create,” Costa said.
“A brand needs more than its own voice. SPH Magazines are uniquely positioned as a content partner as we give our clients the credible, persuasive voice of third-party endorsement with the authority of our editorial experts and the connection we have with our audiences,” said Eileen Chia, head of product and partnerships, Women’s Network.