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Shirley Tay

Y&R Singapore undergoes restructure, senior level exits follow

Y&R Singapore has confirmed that it is undergoing a restructure in its organisation. In a statement to Marketing, recently appointed Y&R Singapore CEO Shirley Tay (pictured) confirmed the restructure, but did not share further on what it would entail.

Marketing understands that some senior level exits during this period include client services director Kea Sui Hong and regional creative director Bruce Watt, both of whom have been with the company since 2007, according to their LinkedIn pages.

Prior to his role at Y&R Singapore, Watt held stints at Publicis Singapore and Saatchi & Saatchi Singapore where he was regional creative director. Before that, he worked in FCB Hong Kong. Meanwhile, Kea has worked at M&C Saatchi as associate account director before joining Y&R.

“We sincerely thank them for their contribution and are doing our utmost to help them find opportunities within the wider network,” Tay said in a statement to Marketing.  While sources close to Marketing have indicated that several others have been affected by the move, Tay declined to comment on the actual number.

Most recently in June, the agency brought on board Troy Lim as executive creative director (ECD), to work together with Tay.  In May 2017, Y&R also launched its new e-commerce strategy consultancy in partnership with Jon Sugihara, serial entrepreneur and founder of a number of companies in the US and Asia.Following the move, Y&R’s consultancy services will be offered to clients depending on their current stage of e-commerce development.

In March this year, the agency bagged creative duties for SilkAir. It also works with clients such as M1,Caltex, Landrover and TAFEP, amongst others.

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