YHY Group to boost halal product exports with Chinese e-commerce platform

YHY Group has entered into an agreement with Zhongrun Huatong Industrial Co to use China's e-commerce WBL 312 platform to boost bilateral trade in halal products.Established by Zhongrun Huatong and Tencent Holdings, WBL 312 is the first fully-implemented halal traceability system globally, according to the New Straits Times. WBL 312 is the sole officially authorised certification in China, and YHY Group is the only authorised company to issue the WBL 312 QR code for all halal products being sent to China.According to YHY Group, more high quality Chinese halal products can be exported out if the halal certification is combined with WBL 312. Products that meet dual certification will also get easier access into China.Read also: AsiaBio partners with Chinese companies for Halal food product export venture Mondelez Malaysia collaborates with HDC for Halal Integrity programme Singapore's first halal e-marketplace AladdinStreet eyes RM50m sales in first year e-Halal.com expands its reach across the region The growth of the halal makeup industry Nestle pushes for Malaysia to become global Halal hub Jakim revokes Secret Recipe halal certificate over sanitary issues