Yang Yang fronts Guerlain's ‘healing’ microfilm

French perfume and cosmetics and skincare Guerlain has launched a “healing” micro-movie, unveiling its new creative campaign entitled “My Mr. Honey”.Featuring  Chinese actor Yang Yang (杨洋), Michael Chow, senior creative director at MullenLowe China, said the film aims to spread positive energy to audiences and highlight the remarkable healing power of Guerlain’s natural bee honey product Abeille Royale.Shirley Tai, general manager of Guerlain China said: “The idea of gentle, natural healing fits perfectly with Yang Yang’s caring temperament. In simple terms, this is a unique product from Guerlain – designed especially for those in search of healing.”The “My Mr. Honey” campaign will run across offline events, micro-movie, print and online advertising.Credits:Campaign: “My Mr. Honey”Client: GuerlainCreative agency: MullenLowe China