Yahoo Malaysia is bringing a new element to the holy month of Ramadan, offering users a social and digital experience across all platforms.
Ramadan Mubarak launched last week as a branded digital website, designed to deliver information Malaysian Muslims will need during the Ramadan period, such as quotes from the holy Quran, fasting schedules and recipes.
The site will be offered entirely in Bahasa Malaysia and will also incorporate social elements including article and photo sharing on Facebook, Twitter and Flicker, and article ratings.
The Ramadan site, available on smartphones and tablets, currently has Listerine signed up as an advertiser with plans underway for more advertisers for the mobile sites.
Jon Tjin Kee (pictured), sales director and country ambassador of Yahoo Malaysia, believes the site offers a unique value proposition for brands who want to be publishers and generate social conversations online.
With Listerine, Jon said it wants to reach the Malay audience, thus the site provides a solution for Listerine to target them.
“The custom branded site seemed fit for Listerine, which wanted to make a place for itself within the Muslim community and put forward the benefits of oral hygiene during the fasting period,” he added.
The concept was introduced in Malaysia, following the success of a similar Ramadan site launched in Indonesia last year.
The site will offer Ramadan-themed information on spirituality, food, lifestyle, entertainment and road safety throughout the month until 24 August.